SoFi · 1 hour ago
Senior Marketing Data Scientist
Frisco, TX
Full-time
Onsite
Senior Level
5+ years expSoFi is a next-generation financial services company and national bank focused on innovative technology to help members reach their financial goals. The Senior Marketing Data Scientist will enable data-driven decisions across the Marketing organization, developing and optimizing marketing strategies to drive member growth and revenue.
CreditCredit CardsFinancial ServicesFinTechLendingWealth Management
Responsibilities
Drive the growth of business and member products by developing comprehensive marketing strategies, which includes data analysis, model creation, strategy development, and performance monitoring across all channels
Collaborate with marketing managers, channel owners, and external partners to identify and strategize on new opportunities and initiatives
Analyze and measure the effectiveness of the marketing strategies, including funnel efficiency (click to convert), CPA (cost per acquisition) and ROI (return on investment), to provide data-driven recommendations and drive informed actions
Design, analyze, and interpret experiments (A/B tests, quasi-experiments) to inform marketing and growth decisions
Design and validate the complete campaign lifecycle, including process flow, data pipeline, model scoring, and execution, in collaboration with the campaign execution team to ensure timely and accurate campaign selections
Define key performance indicators (KPIs), design reporting framework and develop self-service dashboards that provide clear visibility into product and business performance
Perform deep-dive analyses across funnels, user behavior, monetization, and retention to identify growth and efficiency opportunities
Transform business objectives into data-driven, actionable tactics and campaigns that generate immediate results and establish a robust foundation for sustained growth
Fulfill partner requests promptly by providing timely analysis, adeptly navigating ambiguity, and focusing on solution-oriented approaches
Communicate insights clearly to senior leadership and partners, converting complex data into compelling narratives
Qualification
Required
Bachelor's degree in Computer Science, Math, Physics, Engineering, or a quantitative field required
5+ years of experience in data science/analytics role
Strong communication skills and comfort working directly with Product and Business leaders
Strong programming skills in SQL, Python/R and proficiency in Tableau
Experience in growth, lifecycle, or funnel optimization problems
Experience building data pipelines with Airflow, preferably in Snowflake
Demonstrated experience with experimentation design, hypothesis testing, and statistical analysis
Ability to operate effectively in ambiguous, fast-moving product environments
Ability to thrive in a dynamic, cross-functional environment with keen attention to detail
Ability to work independently and as part of a team. You should be able to initiate and drive projects to completion
Demonstrate strong business acumen and curiosity, with excellent communication and presentation skills, including the ability to present to leadership
Preferred
Master's degree
Knowledge of statistical modeling or machine learning is a plus
Knowledge of experimentation platforms (e.g., Statsig or similar)
Strong preference for industry experience in financial service and familiarity with banking products and marketing channels
Benefits
Comprehensive and competitive benefits
Company
SoFi
SoFi is a finance company that offers a range of lending and wealth management services.
1001-5000 employees
H1B Sponsorship
SoFi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (213)
2024 (117)
2023 (131)
2022 (118)
2021 (81)
2020 (42)
Funding
Current Stage
Public CompanyTotal Funding
$12.25BKey Investors
Fortress Investment GroupPGIMQatar Investment Authority
2025-12-04Post Ipo Equity· $1.5B
2025-07-29Post Ipo Equity· $1.5B
2025-04-17Post Ipo Debt· $3.2B
Leadership Team
Anthony Noto
CEO
Jeremy Rishel
Chief Technology Officer
Recent News
2026-01-22
2026-01-20
The Motley Fool
2026-01-17
Company data provided by crunchbase