Marketing Analytics Specialist jobs in United States
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Lexipol · 4 hours ago

Marketing Analytics Specialist

positionUnited States
timeFull-time
remoteRemote
seniorityMid Level
money$70K/yr - $80K/yr
date3+ years exp

Lexipol is a leader in advancing total readiness for public safety agencies, helping leaders reduce risk and strengthen community trust. They are seeking a Marketing Analytics Specialist to develop reporting, dashboards, and insights to drive strategic decision-making across the Marketing organization, ensuring campaigns are grounded in accurate data and measurable goals.

ConsultingGovernmentPublic SafetyRisk ManagementSoftwareTraining
badNo H1Bnote

Responsibilities

Partner with Campaign Owners to set KPI targets and success metrics in advance of campaign launch
Conduct performance analysis on marketing tactics and provide actionable insights
Identify trends in lead behavior, channel performance, and revenue contribution
Recommend optimizations and help guide investment decisions
Work with Growth Marketing and Marketing Operations to align definitions and tracking (MQL, SQL, stages, etc.)
Support forecasting and campaign planning by supplying historical performance data
Produce executive-level summaries to communicate insights and recommendations
Build and maintain Salesforce dashboards that measure pipeline, lead flow, engagement, and ROI
Design structured reporting for national, regional, and state-focused campaigns
Create standardized reporting frameworks for email, webinars, advertising, ABM, and inbound campaigns
Audit Salesforce and Pardot data to ensure reporting accuracy and reliability

Qualification

B2B marketing analyticsSalesforce dashboardsCampaign performance analysisTableauPowerBIPardotAttribution modelingAnalytical mindsetMulti-channel evaluationManage multiple priorities

Required

3–5 years of on the job experience in B2B marketing analytics, operations, or related role
1-3 years of on the job experience building analytics dashboards and reports in Salesforce, Tableau, PowerBI, or HubSpot
Strong analytical mindset with the ability to communicate insights clearly
Experience evaluating multi-channel campaign performance
Ability to manage multiple priorities and deadlines

Preferred

Experience with Pardot / Account Engagement
Experience with attribution modeling and funnel analysis
Background in SaaS or B2B performance reporting
Experience using BI tools is a plus

Benefits

401(k) with Company match
Flexible paid time off plan

Company

Lexipol

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Lexipol empowers first responders and public servants with mission-critical solutions to best meet community needs safely and responsibly.
dateFounded in 2003
location
Frisco, Texas, USA
people-size201-500 employees
web-link
https://www.lexipol.com/

Funding

Current Stage
Growth Stage
Total Funding
unknown
2021-10-12Acquired
2021-03-30Private Equity

Leadership Team

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Bruce Praet
Co-Founder and Director
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Manu Mittal
Chief Financial Officer / Chief Administrative Officer (GTCR portfolio Company)
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Recent News

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Company data provided by crunchbase