Apply on Employer Site

Abbott · 17 hours ago

Marketing Director for Structural Interventions & Cardiac Surgery

United States - California - Santa Clara

Full-time

Onsite

Director/Executive

$172K/yr - $344K/yr

10+ years exp

Abbott is a global healthcare leader that helps people live more fully at all stages of life. The Marketing Director for Structural Interventions & Cardiac Surgery will set the strategic direction and tactical implementation for the assigned market segment, focusing on product launches, marketing campaigns, and collaboration with sales teams and customers.

BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical

Responsibilities

Achieve revenue, profit, margins for the Cardiac Surgery & Structural Interventions franchises in the United States

Create launch messaging, targeting, pricing, promotion, and translations for Go-To-Market marketing business plans for the US, in conjunction with global marketing and education along with managing limited market release programs and reporting on execution deliverables and reimbursement tactics

Key finance liaison with focus on sales forecasts, plan LBE numbers and quantity purchase program strategy and execution

Communications needs including translation from "global message" for any US regional nuance/difference in product availability; US specific promotions and customer communications; sales engagements including launch meetings and calls; sales tool roll outs, quarterly sales promotions; quarterly plans of action and US programs to blunt competition

Engage with KOL’s and top accounts to drive preference toward Abbott Cardiac Surgery & Structural Interventions products

Maintains problem solving / collaborative relationship with Marketing and Sales leadership working closely with the Global Marketing Franchise Directors of both Cardiac Surgery and Structural interventions

US based revenue, programs and EOL support

Qualification

Medical Device experienceCardiovascular industry knowledgeStrategic planningAnalytical thinkingTeam managementDatabase proficiencyCommunication skillsProblem-solving skillsCross-functional collaboration