Broughton Partners · 17 hours ago
Director, Marketing Intelligence
Savannah, GA
Full-time
Onsite
Director/Executive
7+ years expBroughton Partners is seeking a Director of Marketing Intelligence to provide the analytical foundation for governance, execution, and diagnostics. This role focuses on transforming business intelligence into a control and forecasting system to optimize claimant acquisition and maximize commercial impact.
AdvertisingLegalMarketingProfessional Services
Responsibilities
Produce granular reporting by intake source, service provider, campaign, and cohort. Quantify conversion timelines, contractability, opt-out behavior, and signing probability
Forecast signed-retainer yield and unit economics. Identify early-warning indicators of underperformance or saturation. Recommend corrective actions and budget reallocations
Maintain standardized metrics and methodologies. Support procurement, operations, and intake leadership with defensible analysis
Working with leadership to architect and deploy best in class, future state technologies and evangelize deployment across the business
Qualification
Required
Bachelor's degree in Business Analytics, Marketing, or related field; or equivalent practical experience
Seven years of hands-on customer acquisition, analytics and measurement frameworks
Business intelligence and Lead Generation analytics
Preferred
BI and Marketing Analytics platforms, GA4/GTM or relevant technical certifications are a plus
Company
Broughton Partners
Broughton Partners is a legal marketing and case acquisition company.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Patrick Rek
Chief Technology Officer
Chelsea Ingber
Chief Revenue Officer (CRO)
Recent News
2025-09-17
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