General Motors · 11 hours ago
Strategist, Audience Segmentation & Insights
United States
Full-time
Remote
Mid Level
$84K/yr - $136K/yr
3+ years expGeneral Motors is seeking a highly analytical and technically skilled Audience Segmentation & Insights Strategist to join our Marketing Applied Sciences Activation team. This role will be responsible for transforming data into actionable insights and audience strategies that drive personalized marketing experiences across channels.
AutomotiveElectric VehicleInformation ServicesManufacturingTransportation
No H1B
Responsibilities
Write and optimize SQL/PySpark queries in Databricks and leverage marketing customer data platforms (CDP) and onboarding platforms to identify, size, and analyze customer audiences
Perform detailed audience personas analysis by combining behavioral, transactional, and demographic data
Help develop actionable recommendations based on segmentation and insights to improve targeting, personalization, and campaign performance
Design and manage workflows that move audiences through data pipelines from source systems to activation platforms (e.g., ESPs, onboarders, personalization tools, media destinations)
Partner with marketing operations and engineering teams to ensure audiences are integrated accurately and efficiently across platforms
Monitor, troubleshoot, and continuously optimize data processes for scalability and performance
Conduct deep-dive analysis to uncover insights, engagement trends, and opportunities for optimization across GM’s marketing audiences
Help translate analytical findings into compelling stories and recommendations for marketing, product, and executive stakeholders
Establish repeatable processes, dashboards, and documentation for tracking segment performance and impact
Partner closely with data engineers, data scientists, and audience strategists to align on segmentation and activation needs
Act as a subject matter expert on segmentation logic, audience insights, and operational data flows
Champion a data-driven culture by sharing insights and enabling teams to make informed marketing decisions
Qualification
Required
Bachelor's degree in Data Science, Computer Science, Marketing Analytics, or related field
3–5 years of experience in data analytics, marketing technology, or audience segmentation
Proficiency in SQL, Python, or PySpark and experience working in Databricks or similar cloud-based platforms
Basic familiarity with activation across marketing channels (CRM, Media, website, mobile app, etc)
Ability to track, document and govern audience segmentation logic and processes in sharepoint, confluence and other workflow management tools
Strong analytical, problem-solving, and storytelling skills with the ability to translate data into actionable business insights
Excellent communication skills, with the ability to collaborate effectively across technical and non-technical stakeholders
Preferred
Experience working across large, complex datasets and global/matrixed organizations a plus
Benefits
Medical
Dental
Vision
Health Savings Account
Flexible Spending Accounts
Retirement savings plan
Sickness and accident benefits
Life insurance
Paid vacation & holidays
Tuition assistance programs
Employee assistance program
GM vehicle discounts
Company
General Motors
General Motors is an automotive company that designs, produces, markets, and distributes vehicles and vehicle parts.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$8.51BKey Investors
US Department of Energy
2025-05-05Post Ipo Debt· $2B
2024-10-31Grant· $8M
2024-07-11Grant· $500M
Leadership Team
Mary Barra
Chair and Chief Executive Officer
Tony Cervone
Senior Vice President, Global Communications
Recent News
Mexico Business
2026-01-23
2026-01-23
2026-01-23
Company data provided by crunchbase