Marco Technologies · 4 hours ago
Demand Generation & BDR Manager
Bondurant, IA
Full-time
Hybrid
Senior Level
$91K/yr - $146K/yr
7+ years expMarco Technologies is seeking a Demand Generation & Business Development Manager who will play a crucial role in driving the company’s revenue engine. This role involves leading the BDR organization to generate high-quality pipeline and executing demand generation strategies across various business units and regions.
Cloud Data ServicesDocument ManagementInformation ServicesInformation TechnologySecuritySoftware
Responsibilities
Define BU- and region-specific demand generation strategies aligned to revenue goals
Work with Sales Ops and GTM Insights to leverage TAM, ICP, segmentation, and intent data
Partner with Marketing on integrated campaign development
Translate BU and regional priorities into coordinated demand programs
Ensure campaigns are operationalized into Salesforce and BDR workflows
Maintain alignment across Marketing, Sales Ops, and Sales leadership
Lead, coach, and develop the BDR team to achieve pipeline goals
Drive daily accountability and outreach excellence
Align BDR activity to campaigns and target accounts
Monitor funnel performance and campaign effectiveness
Recommend adjustments to targeting, messaging, or campaign direction
Support improvements in lead scoring, routing, and workflows
Serve as the central connector across Sales Ops, Marketing, GTM Insights, BDRs, and Field Sales
Ensure shared accountability for the lead-to-revenue process
Maintain smooth handoffs and strong opportunity progression
Qualification
Required
Bachelor's degree in related field
Minimum 7 years in demand generation, BDR/SDR leadership, sales operations, or related roles
Demonstrated success leading BDR teams or pipeline-generating strategies
Strong communication and cross-functional leadership
Experience with CRM and marketing automation systems
Analytical, strategic, and highly collaborative
Preferred
Experience with ABM and intent data platforms (e.g., 6sense)
Experience supporting multi-BU or region-based organizations
Background influencing GTM or operational strategy
Company
Marco Technologies
Marco is a technology services company that specializes in hosted/cloud services, managed services, business IT services.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Brian Wyatt
Chief Executive Officer
Chris Burns
Associate Sales Representative
Recent News
2025-12-08
2025-04-28
Million Click
2022-07-27
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