Digitas North America · 1 day ago
Associate Director, Social Strategy
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff, Director/Executive
$107K/yr - $171K/yr
6+ years expDigitas North America is a Networked Experience Agency that creates magnetic experiences for brands. The Associate Director, Social Strategy will lead the development and execution of social strategies for a high-profile CPG client, guiding team structures and ensuring impactful activations in the social media landscape.
Marketing & Advertising
Responsibilities
Diving deep into social listening insights to unlock opportunity audiences and social communities for our brand
Collaborating with social and influencer leads to design the social and influencer practice, contributing to team structure development and ways of working
Agile execution, collaboration with IAT to deliver social insights and impactful, quick-turn, in-market activations that drive impact
Leading the creation of robust, actionable social playbooks and frameworks to set client teams up for success in always-on and campaign environments
Translating social and cultural insights into compelling creative briefs and big ideas that push brands into cultural relevance
Developing and executing integrated social and content strategies that drive engagement, brand love, and measurable results
Partnering closely with creative, influencer, and analytics teams to deliver cohesive programs and breakthrough work
Serving as a trusted advisor to clients, deftly managing relationships and confidently navigating high-visibility projects
Keeping a firm pulse on pop culture, emerging platforms, and digital trends—identifying new opportunities for brands to lead, not follow
Providing mentorship and guidance to junior team members, helping to elevate the team’s overall strategic output
Qualification
Required
6-8 years of digital and social experience—agency, brand, or publisher-side—ideally with a mix of content, creative, and campaign leadership
Experience in the early onboarding and build phases of standing up a social and influencer practice
Driving strong relationships and collaboration across an IAT
Experience understanding how to navigate the nuances of a portfolio of brands and portfolio social strategy
Demonstrated ability to build and implement social playbooks, frameworks, or best practices for large brands
A strong track record for driving creative campaigns from insight to execution, especially those rooted in cultural or social trends
Deep understanding of the social media landscape across legacy and emerging platforms, with a passion for staying ahead of what's next
Experience crafting creative briefs, collaborating with creative teams, and inspiring breakthrough ideation
Expert level ability leveraging social listening and insight tools to unlock a social community (Quid/Brand Watch, platform-specific insights tools i.e. TikTok Creator Search Insights, Reddit Answers, Facebook Audience Insights, Spate, StatSocial)
Expertise in organic social, with high familiarity and sophistication in paid amplification, including influencer strategy and measurement
Exceptional client management skills—adept at navigating complex organizations and building trust
Excellent written and verbal communication skills, with a knack for storytelling and persuasive presentations
A collaborative, solutions-oriented mindset and a passion for mentoring others
Preferred
Being a pet parent a huge plus
Benefits
Medical coverage
Dental
Vision
Disability
401K
Parental and family care leave
Family forming assistance
Tuition reimbursement
Flexible time off
Company
Digitas North America
Digitas North America is the Connected Marketing Agency that provides digital media, and creative development.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Megan Jones
Chief Media Officer
Recent News
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