L.A. Care Health Plan · 1 day ago
Director, Marketing Strategy Creative and Member Communications
Los Angeles, CA
Full-time
Onsite
Director/Executive
$135K/yr - $216K/yr
7+ years expL.A. Care Health Plan is the nation’s largest publicly operated health plan, created to provide health coverage to low-income Los Angeles County residents. The Director of Marketing Strategy Creative and Member Communications oversees all marketing areas and creative services, leading efforts to unify teams and enhance branding while developing strategic initiatives for market growth and retention.
FitnessGovernmentHealth Care
Responsibilities
Provide strategic oversight of the teams, ensuring creative initiatives align with overall marketing strategy and brand positioning
Collaborate closely with key stakeholders to provide high-level guidance when needed, set priorities, review major outputs and ensure brand consistency is maintained
Partner with internal teams and advertising vendors to develop comprehensive annual Marketing plans that align with L.A. Care’s enterprise goals and objectives while advancing overarching business and product-specific objectives through effective Go-To-Market strategies
Lead cross-functional unit workgroups to compile relevant data required to develop annual plans
Develop a product-based and master calendar of Marketing activities for transparency and alignment with business partners
Business plan roadmaps will reflect the development of a plan from start to end with a comprehensive analysis of market conditions, strategy and tactics
Interface directly with sales leadership to consider all business and regulatory state requirements and/or restrictions
Develop and maintain product dashboards for transparency and to be shared with the senior and executive management
Develop and drive strategies to streamline and eliminate redundancies and irrelevant touchpoints resulting in a consistent and cohesive end to end member journey
Lead development and execution of the go to market strategy across all LOBs
Ensure regulatory compliance is adhered to in all marketing outputs
Develop and execute on organizational brand strategy, communication and creative elements into product advertising
Define the strategy and deliver member marketing programs within the organization centered on the education and engagement of our members, and retention/loyalty programs aimed at sustainable growth
Provide end to end marketing services including campaign management, media buying, creative services, targeted messaging, digital marketing services, and marketing response metrics tracking/reporting
Manage all aspects of a campaign, including deliverables, timelines, asset trafficking, budget tracking and vendor management
Create, establish and maintain appropriate tools and processes to keep deliverables on time and on budget
Direct, oversee, and influence improvements for current and future systems, process flows and service channels as necessary
Develop and implement the marketing team’s strategic plan, including budget development and management, performance tracking, and vendor management supported by Return on Investment (ROI) analysis
Responsible for annual investment strategy with associated budget development ensuring alignment with key stakeholders on budget allocations
Prepare and present Board of Governor (BOG) motions for marketing budgets
Lead cross-functional marketing teams across all lines of business to anticipate future product needs and develop proactive marketing solutions that address the challenges of both current and prospective members
Develop a service plan for all key stakeholders by engaging with leadership to identify areas of marketing support and opportunities for cross-functional collaboration
Facilitate resources, develop marketing collateral and establish working tactics to help grow and retain membership for all products with the Sales team
Manage a dedicated marketing team to develop and enhance internal and external marketing partnerships
Develop goals, objectives and actions plans for assigned staff which includes full management responsibility for the hiring, performance reviews, salary reviews and disciplinary matters for direct reporting employees
Foster and promote a culture of transparency, continuous improvement, accountability, and shared ownership of enterprise goals
Lead discussions on policy operationalization and oversees key policy perspective sharing
Conduct strategic planning to utilize resources to meet current and future departmental and Enterprise-wide goals
Manage budgets and resources effectively
Identify and actualize enhancements to support company vision
Develop and maintain relationships with key stakeholders
Perform other duties as assigned
Qualification
Required
Bachelor's Degree in Marketing or Related Field
In lieu of degree, equivalent education and/or experience may be considered
At least 7 years of experience in marketing, advertising, healthcare administration, or product brand management
At least 3 years of experience in managing healthcare marketing/advertising
At least 6 years of lead, supervisor/management experience with demonstrated increasing levels of successful planning and results
Experience in strategic marketing planning, branding, and campaign development
Experience leading teams, projects, initiatives, or cross-functional groups
Excellent people management skills
Strong organizational, planning and project management skills, including flexibility to handle multiple assignments and projects, changing priorities, and compressed deadlines
Proficient in MS Office, including Word and Excel
Excellent interpersonal, negotiation, verbal and written communication skills
Excellent organizational and project management skills
Ability to work well in a team and matrixed work environment and collaborate effectively with team members and other departments
Marketing skills that include multicultural marketing, member communications, collateral development, internet marketing, analytics, reporting, budget development and management
Ability to successfully develop and execute different marketing levers, such as traditional and non-traditional advertising tactics, as well as effective cross functional project management
Ability to think long-term and develop strategies that align with the overall goals of the organization
Demonstrated ability to make sound and timely decisions
Ability to adapt to changing situations and adjust strategies accordingly
Ability to adapt to a fast-paced and evolving environment and to lead others through change
Excellent ability and knowledge in analyzing data, identifying problems, and making informed decisions, often in complex or ambiguous situations
Preferred
Master's Degree
Benefits
Paid Time Off (PTO)
Tuition Reimbursement
Retirement Plans
Medical, Dental and Vision
Wellness Program
Volunteer Time Off (VTO)
Company
L.A. Care Health Plan
L.A. Care’s mission is to provide access to quality health care for L.A.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Melanie Rainer
Chief Strategy and Transformation Officer
Recent News
2026-01-17
MarketScreener
2025-08-27
Company data provided by crunchbase