SAP · 2 hours ago
Field Marketing Specialist - US South Market Unit
Houston, TX
Full-time
Onsite
Mid Level
$70K/yr - $152K/yr
3+ years expSAP is a leading company in enterprise resource planning software, and they are seeking a Field Marketing Specialist for the US South Market Unit. This role involves executing marketing strategies to drive demand generation and pipeline acceleration while collaborating with sales and marketing teams to meet regional goals.
AnalyticsBusiness IntelligenceBusiness Process Automation (BPA)ComputerData ManagementFinanceSoftware
Responsibilities
Develop an awareness of how to build a balanced marketing plan across all pipeline stages including acceleration and close activities as required
Meet marketing and sales goals and objectives of the team by leveraging the best of traditional and ABM tactics
Be fully trained and responsible to ensure brand, quality, consistency, and promote the aspects within all related demand generation activities
Participation as appropriate in the Demand Management Process
Execute on the appropriate solution or industry program portfolio mix and manage a dedicated market unit budget, to address the business needs and to meet the marketing and sales goals and objectives of the team including media plans, community building, events, direct mail, call scripts, email, etc
Serve as expert on brand experience, quality, consistency, and compliance, and ensure adherence in all related demand generation activities
Assure the optimum mix of marketing activities across all pipeline stages including relationship building, acceleration, and close activities
Ensure that this strategy is consistent with SAP GTM strategy, Integrated Demand Plans, and marketing plans across regional field marketing, while adhering to the specific MU business needs and opportunities
Contribute industry and market knowledge and insights when collaborating with key sales, global marketing teams and business stakeholders on the review and analysis of lead reports
Demonstrate high degree of skill to proactively decide on relevant actions to improve lead quality, secure higher acceptance rate, and optimize related campaign processes for future execution
Focus on excellent execution and speed to market to instruct others how to document campaign execution and lead management activities in the systems of record, including CRM, Marketo and SAP Analytics Cloud
Skillfully leverage respective systems to analyze performance and seek to identify enhancements and improvements to respective stakeholders
Provide recognized expertise in understanding target audience, competitive landscape and market intelligence to optimize data segmentation for campaign impact
Identify new white spaces for future marketing activities
Proactively identify additional needs for research and analysis, collaborating closely with respective global marketing teams, operations and business stakeholders
Consistently align with marketing and/or business stakeholders, demonstrating recognized expertise in stakeholder management
Influence internal stakeholders and make relevant decisions for marketing tactics and assets to optimize impact in the market
Demonstrate vast knowledge of industry and market trends to create a valuable customer experience
Proactively look for opportunities to demonstrate value to internal and external customers
Expertly encourage relevant customer engagement to optimize future execution activities, which integrates into future marketing and business activities
Embrace a data-driven approach to turn data into insights to drive results
Access relevant sales and marketing lead (and performance) reports through self-service or request ad hoc reporting from Strategy, Planning and Performance Management teams
Develop an understanding of internal lead management systems to drive proper management of leads and to empower all team members to improve lead development, quality and flow throughout the customer buying cycle
Review reports to understand the impact of marketing programs on sales pipeline health and follow-up on necessary actions to drive alignment with relevant sales and marketing stakeholders and manage escalations proactively
Seek alignment with marketing, sales, and partner stakeholders
Understand the role of stakeholder management in rolling out effective marketing activities, thus influencing internal stakeholders and making relevant decisions for all related marketing tactics and assets to optimize impact in the market
This may include, but is not limited to adaptation of rollout plans, fine-tuning of target audiences, integration of new communication channels or routes, etc
Communicate proactively with sales teams to understand marketing effectiveness and to seek out areas of improvements
Proactively provide feedback to other marketers to improve overall marketing performance
Understand the importance of different routes-to-market and integrate ecosystem and channels into marketing execution strategy, including respective revenue targets
Collaborate and coordinate with channel colleagues to create efficiencies between direct and indirect go-to-market approaches
Continue to build knowledge and understanding of the target audience, SAP’s solutions, and go-to-market approach to easily identify relevant data segmentation, proper messaging, and an optimal mix of the campaign tactics
In addition, proactively leverage market research and analysis to identify new opportunities that drive towards achieving MU revenue objectives
Align relevant strategies, observations, and interpretations with other involved parties, including Solution Marketing, Global Marketing Programs, Line of Business (LOB), and Industry teams
Play an active and engaged part in the dissemination of content such as collateral, websites, white papers, etc
Help assure that all assets used in market align to the South MU mix of accounts and resonate with local buyers
As needed, manage the end-to-end asset or campaign production for innovative or strategic priority campaigns
Identify, engage, and contract suitable agencies to manage respective projects, including related budget and cost
Identify and recommend preferred agencies and initiate vendor agreements to optimize investments beyond own campaign activities
Maintain a high level of customer focus and demonstrate marketing value to internal stakeholders and external customers through participation in customer engagements when possible
Create valuable and high-impact customer experiences by servicing inquiries, resolving problems, etc. as opportunities present themselves
Leverage experiences to demonstrate and develop strategic partnerships with internal/external customers
Qualification
Required
3-5 years of marketing experience, with strong preference for B2B marketing experience
Working in a multi-national company
Data-driven results-oriented marketer
Experience in high tech industry (hardware or software)
Experience with Account Based Marketing (ABM) a plus
Experience in sales a plus
Strong understanding of business drivers both internally and with our customers
Project management (small to medium-scaled projects)
Working in a team environment and matrixed organization
Strong business acumen
Bachelor's degree or equivalent required
Preferred
MBA, highly desirable
Benefits
SAP North America Benefits
Company
SAP
SAP provides enterprise application software to various industries, including consumer, discrete manufacturing, public services.
10001+ employees
H1B Sponsorship
SAP has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (6)
2024 (1)
2023 (3)
2022 (3)
2021 (3)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$1.3BKey Investors
Elliott Management Corp.
2019-04-24Post Ipo Equity· $1.3B
2015-06-01Grant· $1.37M
1998-08-03IPO
Leadership Team
Christian Klein
CEO & Member of the Executive Board
FILIPPO Murroni
CTO at PLAT.ONE, An SAP Company
Recent News
2026-01-23
2026-01-22
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