Carnegie Learning · 1 day ago
Content Marketing Specialist, Literacy and World Languages
United States
Full-time
Remote
Mid Level
$65K/yr - $70K/yrCarnegie Learning is a leading provider of K-12 education technology, curriculum, and professional learning solutions. They are seeking a Content Marketing Specialist who will create compelling content to engage K-12 administrators and educators, driving customer success and lead generation.
E-LearningEducationPublishing
Responsibilities
Partner with the product marketing team to create and refine compelling content in a variety of forms (collateral, webpage copy, blog posts, emails, ad copy, newsletters, and more) that speaks to our audience of K-12 administrators and educators and helps us stand out from the crowd
Partner with product marketing and communications to refine social media strategy for products
Drive SEO and content optimization strategy to connect content with prospects and, in turn, drive MQLs
Provide strategic consult on SEM, working with internal CL and vendor partners
Lead and complete writing projects that include multiple rounds of review with various stakeholders and subject matter experts
Think outside the box and strategize new ways of using content to engage our audience
Qualification
Required
Bachelor's degree in English, Communications, Journalism, or related field
Proven track record in content marketing and copywriting, with a portfolio of ad copy, email copy, web copy, blogs, newsletters, brochures, video scripts, etc
Demonstrated ability to adapt writing style to different audiences and goals, effectively tailoring content to resonate with K-12 administrators and educators
Deep understanding of educators' current needs and trends in the education industry
Strong understanding of SEO principles and experience optimizing content for search engines, driving organic traffic, and improving online visibility
Proven ability to blend UX writing with SEO and accessibility practices to create content that resonates with a diverse audience
Knowledge of data-driven content marketing strategies, including the ability to analyze content performance metrics and make data-backed decisions to optimize content effectiveness
Detail-oriented with exceptional organizational skills, capable of managing multiple writing projects simultaneously and meeting deadlines
Preferred
Experience with literacy and/or world languages education markets preferred, but not required
Benefits
Medical, dental, and vision benefits
Virtual health services
Basic life and disability insurance is offered at no cost
HSA, FSA, DCSA, and Commuter saving accounts
401k with company match
Employee assistance program
Pet and Legal services insurance
Generous paid time off and holidays
Variable compensation opportunities
Business casual work environment
Mission-driven culture
Flexible working hours, leveraging remote capabilities
Company
Carnegie Learning
Carnegie Learning is a publisher of innovative, research-based math curricula for middle school, high school, and post-secondary.
Founded in 1997
501-1000 employees
H1B Sponsorship
Carnegie Learning has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (2)
2024 (7)
2023 (2)
2022 (4)
2021 (2)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$23.9MKey Investors
AccelerateU.S. Department of EducationCIP Capital
2025-08-27Grant
2023-12-11Grant· $7.9M
2021-10-28Grant· $2M
Leadership Team
Barry Malkin
CEO
Jim Machajewski
Sr. Vice President, UX & Design
Recent News
2025-12-06
Business Wire
2025-12-02
Company data provided by crunchbase