INNERGY · 18 hours ago
Sr. Director of Demand Generation
Austin, TX
Full-time
Onsite
Director/Executive
8+ years expINNERGY is revolutionizing the woodworking industry with purpose-built, cloud-based ERP software designed specifically for custom manufacturers. As the Senior Director of Demand Generation, you will be responsible for architecting and scaling INNERGY’s global growth engine, leading the development of integrated marketing strategies that drive customer acquisition and deliver measurable revenue impact.
Business IntelligenceEnterprise Resource Planning (ERP)ManufacturingSoftware
Responsibilities
Develop and execute a comprehensive demand generation strategy that delivers qualified leads, accelerates pipeline growth, and drives revenue outcomes
Partner closely with Sales and Revenue Operations to improve funnel efficiency, lead quality, and opportunity conversion
Oversee campaign planning, digital marketing, and content strategy — ensuring all initiatives align with business objectives and brand positioning
Establish and own marketing performance metrics, attribution models, and reporting processes to measure ROI and inform investment decisions
Collaborate with the CMO on annual planning, forecasting, and budget optimization across channels and programs
Lead, mentor, and grow a high-performing demand generation team, fostering a culture of experimentation, accountability, and continuous improvement
Partner with Product Marketing and Brand to ensure consistent storytelling across paid, owned, and earned channels
Evaluate and optimize marketing technology tools and automation systems to enhance scalability and data visibility
Represent Marketing leadership in cross-functional planning sessions, customer events, and executive reviews
Perform other strategic and leadership duties as assigned
Qualification
Required
8+ years of progressive experience in B2B marketing, preferably within the SaaS industry, with at least 3 years in a senior or leadership role
Proven track record of designing and executing multi-channel demand generation strategies that drive measurable revenue growth
Strong expertise in digital marketing, content strategy, lead generation, and campaign automation
Experience collaborating closely with Sales leadership to improve lead flow, qualification processes, and conversion rates
Analytical and metrics-driven mindset, adept at interpreting performance data and optimizing for efficiency and ROI
Experience managing and mentoring marketing teams, fostering alignment and performance
Proficiency with HubSpot, CRM systems, and MarTech stacks (automation, attribution, analytics)
Excellent communication, leadership, and collaboration skills, with the ability to influence cross-functional teams
Highly organized, efficient, and able to balance strategic priorities with hands-on execution
Thrives in a dynamic, entrepreneurial environment with a passion for innovation, agility, and continuous learning
Ability to travel up to 25–30%, including domestic and international trips for leadership meetings, trade shows, and customer or partner events
Ability to sit for extended periods and work at a monitor for long durations
Ability to lift up to 45 lbs (for marketing events or setup needs)
Company
INNERGY
Innergy provides business intelligence and ERP solutions for woodworking, custom manufacturing and millwork sectors.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$44MKey Investors
Mainsail Partners
2024-08-01Private Equity· $44M
Leadership Team
Marc Sanderson
CEO
Company data provided by crunchbase