Sage · 8 hours ago
Senior Partner Marketing Manager
Atlanta, GA
Full-time
Hybrid
Senior Level
5+ years expSage is a global leader in AI-powered Accounting & ERP software, and they are seeking a Senior Partner Marketing Manager to enhance their partner marketing efforts. This role involves building strong relationships with Value-Added Reseller partners and providing strategic marketing guidance to drive demand and revenue growth.
Business Information SystemsEnterprise SoftwareHuman ResourcesInformation TechnologySoftware
Responsibilities
Develop and execute joint marketing plans with US VAR partners to drive demand and pipeline growth
Serve as the primary marketing contact for assigned VAR (value-added reseller) partners, fostering strong relationships and ensuring alignment with Sage’s strategic goals
Collaborate with Partner Marketing Program Managers, Partner Sales, Product, and internal Marketing teams to support partner marketing initiatives and campaigns
Provide strategic and consultative guidance to partners on marketing best practices, campaign execution, and performance optimization
Track, measure, and report on campaign performance and plan activities by Partners
Manage partner MDF (Market Development Funds) and ensure effective utilization and ROI
Support partner enablement through marketing content, tools, and training
Lead monthly and quarterly business reviews with partners and Sage Partner Channel Leadership to assess marketing impact and identify growth opportunities
Stay current on industry trends and competitor activities to inform partner strategies
Qualification
Required
5 years of experience as a channel/partner marketing manager for software reseller partners OR demand generation marketing manager
Experience marketing B2B SaaS / software solutions
Demand marketing expertise including lead flow, campaign strategies and tactics
Experience tracking integrated campaign and funnel performance - from MQL through SQL - and using analysis to identify gaps, measure results, and optimize co-marketing programs
Ability to build trusted, consultative partner relationships and influence adoption of marketing programs to deliver measurable results
Excellent cross-functional collaboration skills
Creative problem-solving abilities and a bias for action
Effective communication skills, both written and verbal
Benefits
Competitive annual bonuses
Comprehensive health, dental, and vision coverage
401(k) retirement match (100% matching up to 4%)
32 days paid time off (22 personal days & 10 national holidays)
18 weeks of paid parental leave (offered 1 year after the start date)
Work Away Program: Opportunity to work & play for 10 weeks from another country (Sage-approved list)
Sage Foundation: 5 days paid yearly to volunteer
$5,250 tuition reimbursement per calendar year starting 6 months after the hire date
Sage Wellness Rewards Program ($600 wellness credit and $360 fitness reimbursement annually)
Company
Sage
At Sage, we knock down barriers with information, insights, and tools to help your business flow.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Alvaro Ramirez
CEO & President Southern Europe
Steve Hare
Chief Executive Officer
Recent News
2025-12-12
UK Investor Magazine
2025-12-09
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