Community Eldercare Services, LLC · 11 hours ago
Digital Marketing Specialist
Community Eldercare Services is looking for a Digital Marketing Specialist to help promote their brand and communicate their Mission, Vision, and Values. The role involves executing a cohesive digital strategy that drives awareness and trust while managing the online presence of various locations.
Elder CareHealth CareManagement ConsultingService Industry
Responsibilities
Multi-Location Social Management: Develop and execute daily content calendars for various locations, highlighting resident life, staff milestones, and community events
Reputation Management: Monitor and respond to guest and family reviews across Google, Facebook, and senior care directories to maintain a positive brand image
Email & Family Communications: Coordinate monthly newsletters and seasonal updates for families and referral partners using audience segmentation
Website & Directory Maintenance: Update location-specific web pages (hours, services, amenities) and manage local business listings to ensure SEO accuracy
Content Creation: Visit locations regularly to capture high-quality photography and videography that tells the 'heart' of our care stories
Brand Consistency: Ensure all digital assets across social, email, and web align with the tone, empathy, and professionalism of Community Eldercare Services
Performance Tracking: Report on engagement trends, click-through rates, and lead generation from digital campaigns
Qualification
Required
BS/BA in Marketing, Communications, or a related field (or equivalent experience) required
Proven experience in social media management and digital content development
Preferred
Prior experience in healthcare or senior living is a plus but not required
Company
Community Eldercare Services, LLC
From management services to maximizing the quality of life and well-being of seniors Community Eldercare Services, LLC (CES) has been making connections since 2000.
Funding
Current Stage
Early StageCompany data provided by crunchbase