Uber · 20 hours ago
Senior Applied Scientist - Brand Marketing
New York, NY
Full-time
Onsite
Senior Level
$190K/yr - $211K/yr
5+ years expUber is looking for an Applied Scientist to join their Brand Science team to provide strategic insights for optimizing brand marketing budgets. The role involves performing complex analyses and collaborating with various teams to shape marketing strategies and enhance the global Uber brand.
LogisticsMobile AppsRide SharingSoftwareTransportation
Responsibilities
Apply statistical/econometric methods to estimate the incremental impact of changes in marketing and product strategy on brand-relevant KPIs like sentiment, awareness, and purchase intent - as well as on business outcomes like trips/orders and gross bookings
Build and improve technical tools for marketing problems. Examples include media mix models, statistical estimators to gauge the impact of various interventions (experimental or otherwise), optimization engines that determine how to best distribute resources, etc
Interface closely with external partners (media agencies, advertising platforms, measurement vendors) to deeply understand the existing capabilities and limitations of their platforms and solutions, and to push the envelope on what is possible
Collaborate with our in-house media, research, product, and operations teams to develop actionable customer insights and recommendations to guide high level business and marketing strategy
Qualification
Required
5+ years of experience (or equivalent) with statistical modeling, causal inference, and econometric techniques
Proficiency in SQL and a data analysis programming language - Python (preferred) or R
Excellent communication skills to understand stakeholder needs, set expectations around feasibility, translate business challenges into research questions, and present findings to technical and non-technical audiences
Be self-driven and show the ability to deliver on ambiguous projects with messy and incomplete data
Preferred
Experience with solving quantitative problems in the marketing/AdTech space
PhD in a quantitative field such as statistics, economics, or operations research
Intellectual curiosity and a knack for applying/extending technical solutions in innovative ways
Benefits
Participate in Uber's bonus program
May be offered an equity award & other types of comp
Eligible for various benefits
Company
Uber
Uber develops, markets, and operates a ride-sharing mobile application that allows consumers to submit a trip request.
10001+ employees
H1B Sponsorship
Uber has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (830)
2024 (796)
2023 (684)
2022 (954)
2021 (750)
2020 (638)
Funding
Current Stage
Public CompanyTotal Funding
$35.56BKey Investors
William AckmanPayPalToyota Motor
2025-09-08Post Ipo Debt· $2.25B
2025-05-13Post Ipo Debt· $1B
2025-01-01Post Ipo Equity· $2.3B
Leadership Team
Dara Khosrowshahi
CEO
Prashanth Mahendra -Rajah
Chief Financial Officer
Recent News
Hindu Business Line
2026-01-24
2026-01-24
Company data provided by crunchbase