Sony Interactive Entertainment · 2 days ago
Brand Specialist, Marketing (12-Month Contract)
San Mateo, CA
Full-time, Contract
Hybrid
New Grad, Entry LevelSony Interactive Entertainment is a global leader in entertainment, known for the PlayStation family of products and services. They are seeking a Marketing Brand Specialist to join their global brand marketing team, where the candidate will support the launch of high-profile AAA titles and assist in executing integrated marketing plans.
Consumer GoodsMusicVideo Games
Responsibilities
Support the Global Brand Lead and brand marketing team to help create and execute integrated marketing plans
Help manage the global asset calendar and track deliverables across all territories
Assist with integrated marketing campaigns including broadcast, digital, social, CRM, search, promotions, retail/channels under the guidance of the broader team
Leverage and help synthesize consumer brand research to support brand strategy
Coordinate day-to-day work with internal and external creative, media, and digital agencies
Review creative materials and provide organized feedback against the brand strategy
Help compile and report on campaign performance and support discussions around optimization
Support interactions with partners and brands to help drive mutually beneficial partnerships
Assist with approval coordination for all creative assets
Qualification
Required
Passion for marketing and video games
Some exposure to marketing, communications, media, or related fields (internships, academic projects, or entry-level roles are welcome) - previous gaming experience is a plus
Foundational strategic thinking skills for implementing marketing plans and brand creative briefs
Excellent written and verbal communication skills
Extremely organized individual
Ability to manage multiple tasks and projects at different stages with guidance and support
MS Office, Excel, and PowerPoint experience required
Preferred
Experience working with creative or media agencies is preferred but not required
Experience working with major IP is preferred but not required
Company
Sony Interactive Entertainment
Sony Interactive Entertainment is responsible for the PlayStation brand and family of products and services.
Founded in 1993
10001+ employees
H1B Sponsorship
Sony Interactive Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageLeadership Team
Ben King
SVP, Direct-to-Consumer, Sony Interactive Entertainment / Playstation
Kiichiro Urata
SVP, Head of Japan Asia Partner Development & Relations / member of the Board of Directors
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