Adobe · 9 hours ago
Principal Product Marketing Manager- Firefly & Gen AI Growth
San Francisco, CA
Full-time
Onsite
Lead/Staff
$145K/yr - $261K/yr
12+ years expAdobe is a company focused on changing the world through digital experiences, and they are seeking a Head of Firefly & Gen AI Growth to drive user and revenue expansion for Firefly. This role involves defining the global growth strategy, leading experimentation programs, and ensuring effective collaboration across teams to optimize user acquisition and retention.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Define the Global Growth Strategy: Architect the end-to-end growth strategy for Firefly.adobe.com and Firefly integrations, driving clarity on goals for new user discovery, acquisition, activation, and expansion
Build the "Growth Engine": Lead a rigorous, disciplined experimentation program. Design and implement high-velocity multivariate tests to optimize funnels, pricing tiers, and user flows
Influence Product-Led Growth (PLG): Identify and operationalize novel growth loops (e.g., viral sharing, referral mechanics, remixing workflows) that turn users into our strongest acquisition channel
Unify the Data Story: Partner with analytics teams to build the essential systems for measurement. Translate complex datasets into actionable insights that influence leadership direction and product roadmap
Cross-Functional Orchestration: Act as a "master disambiguator," aligning Engineering, Design, Product, and Marketing teams around shared growth targets. Remove obstacles to ensure rapid execution from proof-of-concept to global scale
Executive Influence: Distill complex growth dynamics into clear narratives for senior executives. Present the vision to generate enthusiasm and drive resource advocacy across the organization
Qualification
Required
12+ Years of Growth Marketing, ideally with experience scaling 0→1 products to mass adoption
Deep Quantitative Mastery: You don't just read dashboards; you question them. Expertise in cohort analysis, funnel optimization, and designing complex experiments is non-negotiable
Technical & Creative Fluency: The rare ability to understand the technical capabilities of Gen AI models (LLMs, Diffusion) and translate them into intuitive value propositions for creative professionals (Design, Video, Imaging)
Experimentation Pedigree: Experience running high-velocity testing programs at a major tech company or high-growth startup. You know when to optimize and when to pivot
Strategic 'Owner-Operator': You are strategic enough to define the 3-year vision but operational enough to dive into the nitty-gritty of a broken signup flow
Matrixed Leadership: High EQ and influencing skills. You can drive consensus among product managers, engineers, and regional leaders without formal authority
Passion for the Mission: A genuine excitement for how Generative AI can supercharge human creativity, not just replace it
Preferred
BA/BS Degree preferred OR 12 years of experience in product marketing, growth marketing OR equivalent practical experience
Benefits
Annual Incentive Plan (AIP)
Long-term incentives in the form of a new hire equity award
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2026-01-23
2026-01-23
Company data provided by crunchbase