Chaminade University of Honolulu · 4 hours ago
Admissions Social Media Specialist
Honolulu, HI, US
Full-time
Onsite
New Grad, Entry Level
$45K/yr - $48K/yrChaminade University of Honolulu is dedicated to providing a collaborative learning environment for its students. The Admissions Social Media Specialist is responsible for creating and managing social media content to recruit and engage potential students, while executing strategies to grow the university's digital community.
EducationHigher EducationUniversities
Responsibilities
Create, manage, and develop admissions and enrollment related content across social media channels including but not limited to; Instagram, Tik-Tok, YouTube, Facebook and other related social media or multimedia projects
Generate, edit, publish, and manage engaging daily content, including text, images, graphics, and videos, in collaboration with teams from admissions, marketing and communications
Works closely with the Marketing Associate who provides functional guidance to ensure brand consistency and alignment with institutional marketing strategies
Promote admissions and enrollment-related events, activities, and initiatives via social media to help with the recruitment of new students to Chaminade University
Develop and execute social media strategies based on competitive research, audience insights, and enrollment trends
Actively research, produce, and coordinate, written and visual (e.g., photography, video) content across social media channels to support enrollment goals
Research and recommend emerging social media trends to support student recruitment efforts
Establish engagement goals, track analytics and report on metrics, to measure performance and optimize strategies for admissions and recruitment
Provide analytical reports on social media performance, including impressions, engagement, and audience growth, with recommendations for improvement
Works with students, faculty and staff on creative concepts and campaigns targeting new students in different markets and geographic areas
Attends and covers Admissions and Enrollment Management events in-person and virtually as needed
Perform other duties as assigned
Qualification
Required
Degree in communications, marketing, multimedia, journalism, or a related field
Experience in multimedia content creation and/or social media management and social media trends
Demonstrated experience with social media platforms and trends, especially Instagram, TikTok, and YouTube
Excellent written, visual, and verbal communication skills
Knowledge of or appreciation for Chaminade University's Catholic Marianist values and diverse student population
Videography and/or photography skills
Strong writing and editing skills
Intermediate to advanced knowledge of social media (e.g. Facebook, Twitter, YouTube, Instagram, TikTok etc.)
Knowledge of marketing channel functions, trends, emerging technologies, and appropriate deliverables
Team player with strong communication and interpersonal skills and the ability to interact and work with a diverse faculty, staff, and student body at all levels of the university
Organized with meticulous attention to detail
Excellent project management skills and ability to prioritize work and resources
Ability to meet deadlines
Attention to detail with a focus on thoroughness and quality
High integrity and ethical standards
Ability to cover evening and weekend events
Preferred
Experience in higher education or admissions marketing
Experience with CRM platforms (e.g., Slate) or marketing automation tools
Skills in Adobe Creative Suite (Photoshop, Premiere, Illustrator, etc.), Canva, or equivalent tools
Company
Chaminade University of Honolulu
Chaminade University of Honolulu is a school in Honolulu.
Founded in 1955
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$10.62MKey Investors
Minority Business Development AgencyNational Science FoundationKosasa Foundation
2022-11-21Grant· $0.6M
2022-08-18Grant· $10M
2022-08-08Grant· $0.03M
Recent News
University of Hawaiʻi System News
2025-02-19
The Garden Island
2025-02-19
GlobeNewswire News Room
2024-12-17
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