Vitrolife & Igenomix Brasil, part of Vitrolife Group · 18 hours ago
Senior Marketing Manager - Consumables
United States
Full-time
Remote
Senior Level
7+ years expVitrolife Group is a global provider of medical devices and genetic services focused on fertility treatment. The Senior Marketing Manager – IVF Consumables is responsible for developing and executing marketing strategies to drive adoption and revenue growth for IVF consumables, working closely with various cross-functional teams.
Biotechnology
Responsibilities
Develop and execute annual global marketing plans for IVF consumables including media, culture, cryo, embryo handling, labware, and workflow-support products
Lead portfolio positioning, segmentation, value propositions, and messaging based on customer insights and competitive analysis
Manage lifecycle strategy including new product introductions, phased enhancements, portfolio rationalization, and end-of-life planning
Own regional pricing strategy and margin optimization in collaboration with regional commercial teams
Identify and size market opportunities using market data, voice-of-customer research, and clinical trends in ART
Lead campaigns to grow category awareness, including digital marketing, KOL engagement, and participation in global congresses (ASRM)
Support sales organizations with content, tools, and targeted programs to improve conversion and utilization
Develop educational pathways and content to increase product competency for embryologists and clinicians
Drive launch readiness and go-to-market execution for new consumable products
Build sales tools, training materials, clinical evidence summaries, objection-handling guides, and digital assets
Track post-launch performance, customer feedback, and required adjustments for product optimization
Maintain a strong understanding of IVF lab processes, embryology workflows, quality control considerations, and clinical pain points
Build relationships with key IVF clinics, lab directors, and embryologists to gather insights and test new concepts
Translate customer needs into market requirements and collaborate closely with R&D/Engineering on feature prioritization
Partner with Regulatory, Clinical Affairs, and Quality teams to ensure compliance in all claims and promotional activities
Work with supply chain and operations to support demand forecasting, inventory planning, and supply continuity
Collaborate with digital marketing teams on content strategy, campaign execution, and analytics
Qualification
Required
Bachelor's degree in Marketing, Life Sciences, Business, or related field
7+ years of marketing experience in medical devices, biotech, or diagnostics; 3+ years in IVF/ART preferred
Demonstrated success managing technical product lines and launching new products
Strong understanding of IVF laboratory workflows and consumable product usage
Proven ability to lead complex projects and influence cross-functional teams
Excellent communication, presentation, and strategic planning skills
Preferred
Advanced degree (MBA, MS, MPH, or related scientific field)
Experience working with embryology KOLs and/or clinical education teams
Global marketing experience and familiarity with international regulatory environments
Experience with CRM (Salesforce), marketing automation, and analytics tools
Ability to translate scientific concepts into compelling commercial messaging
Benefits
Paid Time Off and 10 Paid Holidays
401(k) with Employer Match
Medical, Dental, Vision
IVF Coverage to support family building needs
GAP Insurance
Basic Life and AD&D Coverage
Short- and Long-Term Disability
Optional AFLAC Supplemental Policies
Employee Assistance Program (EAP)
Flexible Spending & Health Savings Account
401(k) plan with company safe harbor matching
Company
Vitrolife & Igenomix Brasil, part of Vitrolife Group
Vitrolife Group é um fornecedor global líder mundial de dispositivos médicos e soluções de testes genéticos.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase