Siemens · 2 hours ago
Senior Manager, Customer Marketing Programs
United States
Full-time
Remote
Senior Level
$91K/yr - $157K/yr
7+ years expSiemens is a global company focused on technology, community, and sustainability. They are seeking a Senior Manager for Customer Marketing Programs to develop and implement customer marketing strategies and drive cohesive customer experiences.
Artificial Intelligence (AI)ConsultingCyber SecurityInternet of Things
No H1B
Responsibilities
Refine, structure and continuously improve customer marketing engagement programs designed for sustained awareness, engagement and enhanced audience experience
Reimagines customer and user experience to include in-person and virtual high value connectivity, product education, feedback and insights collection
Develops customer marketing function and help streamline and grow advocacy program
Collaborate with content and creative, product marketing, customer success and technical experts to develop compelling messaging, value propositions, and resources that resonate with across the customer lifecycle to highlight benefits, features and solutions to improve their operations
Work closely with teams across the organization to ensure cohesive branding and communications across the customer experience lifecycle and align on retention and expansion goals
Drive customer marketing, advocacy and/or community support with ongoing improvement
Builds and supports data-led selection, execution, and evaluation of customer experience and lifecycle journey programs
Manages program budget with diligence and efficiency, forecasting and reconciling costs associated with customer engagement
Proactively build and maintain a comprehensive living calendar of all customer experiential touchpoints, indexed by purpose and audience
Ensure customer marketing programs, especially product or service issue communications, are timely and relevant
Establish and/or validate baselines for critical metrics
Tracks, analyzes, and reports on the effectiveness of all program initiatives with partnership across the organization to provide meaningful input in marketing operations planning and reporting (monthly, quarterly and annual)
Applies data-driven insights to proactively identify areas for improvement and implement optimization strategies to improve return on investment
Guide and support customer communications and advocacy marketing with management of a seasoned professional and cross-departmental project contributors
Collaborate closely with leaders from content, creative and brand strategy and communications for approach and messaging alignment
Coordinate across all marketing functions to provide integrated results-oriented and customer experience-first guidance and contributions to awareness, education, demand, retention, expansion and referral plans and measures
Qualification
Required
7+ years of progressive experience in marketing and/or communications, with an emphasis on customer marketing and user engagement
2+ years of leadership of a team/project team capacity that includes support for professional growth and development of others
Proven experience in developing, executing, and optimizing audience engagement programs
Familiarity with building and growing customer marketing functions and creating always on engagement, referral, retention and expansion
Corporate customer groups and user communities including advocacy and loyalty efforts
Exceptional written communication skills, with a keen eye for detail, grammar and style
Proven ability to create and edit content to ensure a conveying a compelling customer-first value proposition with clarity and adherence to brand/messaging/tone and style guidelines
Excellent analytical skills with the ability to interpret complex data, derive actionable insights, and drive continuous improvement
Exceptional communication and presentation skills, with the ability to articulate complex marketing strategies and performance results clearly and concisely to diverse audiences, including senior executives
Bias toward informed action and strong initiative to own the identification and implementation of channel improvement strategies
Innate organization strength with an ability to prioritize efforts based on relevance and impact
Ability to work independently and collaboratively in a remote team environment
Bachelor's degree in Marketing, Communications, or a related field, or equivalent practical experience
Preferred
Demonstrated experience building or maturing a customer marketing or advocacy function, creating scalable, always‑on engagement programs
Proven ability to collaborate and influence across a matrixed organization, driving alignment with content, creative, product marketing
Company
Siemens
Siemens empowers customers to transform the industries that form the backbone of economies: industry, transportation, buildings and grids.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$7.01BKey Investors
US Department of Energy
2025-02-20Post Ipo Equity· $1.5B
2024-09-17Grant· $1.5M
2024-09-04Post Ipo Debt· $332.4M
Leadership Team
Cedrik Neike
CEO Digital Industries
Nicola Bates
President and CEO of Siemens Capital
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