iLoveToCreate · 7 hours ago
Social Media Specialist
Fresno, CA
Full-time
Onsite
Entry, Mid Level
2+ years expiLoveToCreate is a company focused on enhancing audience engagement and brand visibility through social media. The Social Media Specialist will develop and execute organic social strategies, manage influencer partnerships, and track performance metrics to drive business results.
Consumer GoodsFashionFood and BeverageLifestyleRetail
Responsibilities
Owns strategy, publishing, and performance across core platforms (Instagram, TikTok, Pinterest, Facebook, YouTube), with a focus on short-form video, UGC, and engagement
Monitors trends, platform updates, and competitor activity to guide creative and strategy
Integrates social SEO strategies to optimize discoverability and audience reach through keyword research
Leads all influencer, creator, and PR partnerships, including outreach, briefs, contracts, content reviews, and rights management
Manages affiliate and ambassador programs, ensuring deliverables, assets, and timely payment
Prepares and ships PR boxes and influencer kits to support content creation and retail initiatives
Utilizes AI-assisted tools for content ideation, audience insights, and workflow optimization while preserving human-led creativity and brand authenticity
Builds and manages a content calendar aligned to marketing campaigns, retailer needs, and product launches
Distributes content for use across web, email, e-comm, and paid channels
Collaborates with retail and brand partners to support joint marketing and placements
Establishes social listening protocols to monitor brand sentiment, identify emerging trends, and enable rapid response to opportunities and issues
Tracks KPIs including follower growth, engagement rates, traffic, and ROAS, translating insights into actionable strategy refinements
Owns UTM tracking to measure campaign performance, referral traffic, and content effectiveness
Serves as community manager across key channels, engaging directly with creators and customers to build brand loyalty
Partners with Brand, Paid Media and Creative teams to assist with content
Supports brand strategy and cross-functional business goals
Attends duties as assigned in support of the future growth and success of iLoveToCreate
This job profile is subject to change with/without advance notice due to the business needs
Qualification
Required
2–4 years of experience managing social media, influencer partnerships, or digital content for consumer brands
Experience working cross-functionally with creative, paid media, and ecommerce teams
Proficiency with social platforms, scheduling tools, influencer platforms, and basic analytics/reporting
Skilled in briefing creators, managing contracts, and securing content rights
Strong understanding of social commerce, affiliate marketing, and UGC strategy
Confident managing content calendars, KPIs, and reporting tools
Excellent written communication and community management skills
Highly organized, deadline-driven, and responsive to trends and platform updates
Bold, high-energy presence with a creative edge and bias for action
Fearless in pitching ideas, testing content, and pushing creative boundaries
Resourceful problem-solver with a self-starter mindset
Organized and detail-driven, with strong follow-through
Adaptable communicator with sharp writing skills and audience intuition
Team-oriented collaborator who thrives cross-functionally
Trend-obsessed and fluent in digital, social, and the creator economy
Comfortable juggling multiple priorities in a fast-paced environment
Passionate brand advocate with a deep understanding of audience and voice
Social Media Management: Sprout Social, Meta Business Suite, Linktree
Influencer & Affiliate Platforms: Upfluence, TikTok Creator Marketplace, Amazon Affiliates
Analytics & Reporting: Google Analytics, TikTok Analytics, CoverageBook
Content Creation & Editing: Canva, Adobe Express, CapCut
Project Management: Workfront, Coda
Office tools: Microsoft Office Suite, DocuSign
Preferred
Bachelor's degree in marketing, Communications, or related field preferred
Company
iLoveToCreate
iLoveToCreate is a consumer goods company that produces tulip fashion art and puffy paint.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase