IQVIA · 2 weeks ago
Triggered Engagement Product Manager
IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. The Product Manager for AIM XR Triggers will lead the strategy, development, and delivery of activation products leveraging AIM XR data, focusing on expanding how this data is activated across client channels.
AnalyticsHealth CareLife Science
Responsibilities
Serve as the Subject Matter Expert (SME) for AIM XR trigger-based activations across all channels
Lead the end-to-end product lifecycle for AIM XR trigger products, including roadmap, requirements, and delivery
Develop strategies and campaign journeys to support adoption of triggered programs across multiple verticals
Identify and scope new activation use cases; drive adoption of AIM XR triggered advertising and multichannel triggers
Manage ATE reporting requirements and deliver monthly performance updates for brands
Partner with engineering, data science, delivery, and marketing teams to ensure successful launches and continuous enhancement
Drive product innovation to support digital, media, and CRM integration for AIM XR triggers
Contribute to the master AIM XR product roadmap and cross-functional planning
Co-create and deliver AIM Triggered Email sales enablement and training materials
Train GTM partners (Sales, Account Management, Operations) on AIM XR Triggered products
Advocate for resources and investments required to scale the trigger-based product portfolio
Qualification
Required
2-3 years of product management experience
1+ year experience in digital marketing or product strategy
Hands-on experience building and launching digital products; strong understanding of data-driven triggers and activation workflows
Experience with CRM, ad tech, email marketing, programmatic media, or cross-channel activation
Strong communication, stakeholder alignment, and cross-functional leadership skills
Ability to influence without authority and advocate for needed resources
Thrives in a collaborative, close-knit team environment
Preferred
Healthcare or life sciences experience strongly preferred
Familiarity with Jira, Workfront, Aha! and modern product development processes
GenAI familiarity is an asset
Benefits
Incentive plans
Bonuses
Health and welfare and/or other benefits
Company
IQVIA
IQVIA provides analytics, compliance, and management solutions to the life sciences industry.
H1B Sponsorship
IQVIA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (167)
2024 (294)
2023 (261)
2022 (229)
2021 (208)
2020 (180)
Funding
Current Stage
Public CompanyTotal Funding
$3.5B2025-06-02Post Ipo Debt· $2B
2023-11-14Post Ipo Debt· $500M
2023-05-18Post Ipo Debt· $1B
Leadership Team
Recent News
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