DCH Health System · 17 hours ago
Electronic Media Coordinator
Tuscaloosa, AL
Full-time
Onsite
New Grad, Entry LevelDCH Health System is focused on promoting awareness and usage of their services through electronic media. The Electronic Media Coordinator will be responsible for coordinating the planning, production, and distribution of media content, managing social media activities, and ensuring all communications align with the organization's mission and brand standards.
Health CareHospitalMedical
Responsibilities
Coordinates the DCH Health System Web site by updating existing pages within the site and/or adding new pages as needed and according to DCH Web site policies and procedures
Works directly with departments to update/create content for site pages
Updates MD Directory accessed via Web site when advised by Medical Staff office
Oversees periodic redesigns and upgrades to site features
Serves as a liaison between DCH and DCH Web site vendor
Coordinates any social media activity used to promote the System (i.e., events, news, outreach)
Plans a content calendar and schedules posts
Manages the social media posting system
Develops social media content including writing stories and producing photos and video (either capturing the images personally or coordinating with other staff)
Manages the relationship with the outside vendor used to improve corporate image via online ratings
Monitors and responds (with approved language) to reviews through the vendor platform
Responsible for administration of inbound messages from website, social media channels and review sites
Oversees the distribution of messages to the appropriate personnel
Directly replies to e-mails or messages when necessary
Coordinates plans to meet specific communication needs for system departments, and effectively applies departmental resources to achieve agreed upon communication goals
Provides support, as needed, to produce printed publications/collateral and execute events
Ensures all products produced reflect the overall mission and brand standards
Demonstrates creativity, attention to detail and the ability to set and meet tight deadlines
Regular, consistent and punctual attendance including the flexibility to work nights and weekends, and variable schedule(s) as necessary
Qualification
Required
Must be able to read, write and speak English
A bachelor's degree in marketing, public relations, advertising, business administration, communications, journalism, public relations or a related field is required
Demonstrated writing, editing and proofreading skills
Creativity, resourcefulness and ability to work on multiple projects while meeting tight deadlines and functioning in an environment of changing priorities
The person must be proficient in Microsoft Word, PowerPoint and Excel
Regular, consistent and punctual attendance including the flexibility to work nights and weekends, and variable schedule(s) as necessary
Maintains performance, patient and employee satisfaction and financial standards as outlined in the performance evaluation
Performs compliance requirements as outlined in the Employee Handbook
Must adhere to the DCH Behavioral Standards including creating positive relationships with patients/families, co-workers and colleagues
Requires use of electronic mail, time and attendance software, learning management software and intranet
Must adhere to all DCH Health System policies and procedures
All other duties as assigned
Must have good written/verbal communication skills
Must be able to multitask and prioritize projects
Must be comfortable with deadline pressures
Must be creative under pressure
Must be willing to receive and integrate feedback to improve final products/projects
Must be precise in use of grammar, spelling, AP Style and details
Preferred
Health care marketing experience is desired but not required
Experience is desired in Adobe design products including Premiere Pro (or Final Cut Pro), Photoshop, Illustrator, InDesign and Acrobat Pro
Experience in the operation and use of a DSLR camera is desired
Knowledge of newswriting style, layout and desktop publishing hardware and software, and HTML preferred
Company
DCH Health System
DCH Health System is an acute care community that is expertise in rendering a wide range of medical services to various patients.
Founded in 1923
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Katrina Keefer
President and Chief Executive Officer
Recent News
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