Sony Pictures Entertainment · 1 day ago
Director, Digital Marketing
Culver City, California
Full-time
Hybrid
Director/Executive
$120K/yr - $156K/yr
10+ years expSony Pictures Entertainment is a leading media and entertainment company, and they are seeking a Director of Digital Marketing within their Game Shows Organization. This role is responsible for overseeing digital engagement initiatives and driving viewership across various platforms, while leading the strategic execution of CRM, lifecycle, and loyalty programs.
ContentFilm DistributionFilm ProductionMedia and EntertainmentTV Production
Responsibilities
Lead the digital strategy across CRM, SMS, lifecycle/ journeys, websites, loyalty, to support unified audience growth across linear, streaming, and other digital/ linear platforms
Lead SEO, AIO, and discovery optimization strategies to expand organic reach, improve content and partner visibility
Drive modernization of the Wheel Watchers Club and Jeopardy! CRM ecosystems, personalization, loyalty development, and cross-platform optimization
Collaborate as needed across production, partnerships & integrations, streaming, affiliate marketing, media, social, partnerships & integrations to ensure digital marketing capitalizes on show tentpoles, launches, seasonal initiatives, and enterprise priorities
Lead omnichannel CRM programs spanning email, SMS, websites, and additional channels
Build and scale SMS as a high-value lifecycle channel aligned with viewership, streaming, engagement, retention, and loyalty goals
Lead development of future loyalty programs that elevate the fan experience and support business goals
Implement next-generation MarTech capabilities in collaboration with VP, Technology, enabling advanced segmentation, dynamic targeting, and automated lifecycle journeys
Create unified tracking and measurement approaches to connect behavior across email, SMS, and website channels for stronger attribution and insights
Evolve a multi-quarter, omni-channel CRM Lifecycle strategy to increase the engagement of our viewer base
Collaborate with VP Technology to define and translate business objectives into technology requirements ensuring CRM systems - data pipelines, orchestration tools, predictive models and AI capabilities for content generation - align with enterprise marketing goals
Lead the ongoing evolution of Wheel of Fortune, Jeopardy! and other brand sites
Drive experiences that enhance audience utility, improve data capture, and support acquisition and retention goals across all touchpoints
In collaboration with VP, Technology, ensure a cohesive connection between site content, features, UX, and the broader audience journey across platforms
Manage the Senior Content Manager, Website Content Manager, and multiple external agencies, ensuring a high-performance and high-accountability operating environment
Serve as a strategic advisor to leadership, delivering insights, performance trends, and recommendations that shape planning and investment decisions
Qualification
Required
Bachelor's degree
10+ years of experience in digital marketing, CRM, lifecycle, or audience engagement roles within media, entertainment, sports, streaming, or major consumer brands
Expertise leading multi-channel CRM programs, including SMS and loyalty program frameworks, with demonstrated impact on acquisition, engagement and retention
Experience managing large-scale loyalty programs, website evolution
Demonstrated success operating in collaborative organizations with multiple stakeholders and high-velocity priorities
Exceptional leadership, communication, and organizational skills suited for a high-impact role
Leadership experience managing a team
Expertise in Salesforce Marketing Cloud (Email Studio, Journey Builder, Audience Builder)
Strong in-person presentation skills and track record of presenting to teams and senior stakeholders
Strong proficiency across the Microsoft Office suite
Deep knowledge of direct-to-fan marketing trends and how they apply to linear and streaming audiences
Passionate about media, game shows, and building viewership, engagement, and fandom
Data-informed but fan-first and able to translate insights into meaningful communication
Benefits
Annual incentive
Comprehensive benefits
Company
Sony Pictures Entertainment
Sony Pictures Entertainment (SPE) is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-based Sony Corporation. It is a sub-organization of Sony.
5001-10000 employees
H1B Sponsorship
Sony Pictures Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
$1M2000-11-07Series A· $1M
Leadership Team
T
Tom Bernard
Co-President and Co-Founder of Sony Pictures Classics
Aditya Tahilramani
Vice President of Information Technology & IT Director
Recent News
2026-01-18
2026-01-18
Company data provided by crunchbase