MAI Capital Management · 3 months ago
Senior Marketing Manager — Sports & Entertainment
Los Angeles, CA
Full-time
Hybrid
Senior Level
$120K/yr - $170K/yr
7+ years expMAI Capital Management is one of the largest and fastest-growing RIAs in the country, seeking an experienced leader to manage marketing for their Sports & Entertainment segment. This role involves defining the segment’s value proposition, building a scalable marketing engine, and driving organic growth across various channels.
ConsultingFinancial Services
Responsibilities
Set and execute the marketing strategy for the Sports & Entertainment business segment, including positioning, value propositions, audience personas, and differentiated messaging by stakeholder
Build and steward a 'brand within a brand' that balances enterprise cohesion with segment-specific identity and experiences
Architect and run end-to-end campaigns across content, digital, email, social, paid media, events, PR, and partnerships, with clear objectives tied to pipeline, AUM growth, and client retention
Develop ABM and field marketing programs that generate qualified prospect meetings and accelerate opportunity
Build toolkits that help advisors win: segment decks, case studies, competitive positioning, proposal templates, and activation playbooks for COIs such as attorneys, CPAs, and multifamily offices
Own the editorial calendar for topics appropriate for the business
Partner with internal SMEs to turn insights into reports, white papers, short- and long-term video, webinars, etc
Design small and large-scale client event experiences that reinforce trust, deepen relationships, and create referral momentum
Lead launch and integration marketing for acquired teams within the segment, including brand migration, change communications, and go-to-market plans
Instrument channel and funnel analytics; define KPIs; stand up dashboards that quantify sourced and influenced pipeline, meeting conversion, time-to-close, retention, and share-of-wallet
Embed compliant workflows and creative review practices aligned to the SEC Marketing Rule without sacrificing creativity or speed
Qualification
Required
BA degree in Communications, Marketing, Journalism, or relevant field
7–10+ years of progressive marketing experience in a sports-related industry – business management, wealth management, sports marketing, etc
Demonstrated success owning a high-stakes segment or portfolio and building integrated programs that drive measurable commercial outcomes
Fluency across the modern marketing stack (CRM and marketing automation such as Salesforce, HubSpot; analytics such as GA4/BI) with comfort translating data into executive-ready insights
Strength in brand architecture, narrative development, and “editor-in-chief” caliber content leadership
Experience partnering with senior executives, advisors, portfolio managers, tax/estate experts, legal/compliance, and business development
High EQ, excellent writing and storytelling, and a bias for action
Thrives in a fast-paced and dynamic team-based, collaborative environment, and works well with others to resolve conflicts
Strong organizational and interpersonal skills with a demonstrated commitment to teamwork and partnerships
Strong inclination for organization, process, attention to detail, editorial guidelines, etc
Ability to independently design graphic content utilizing Illustrator, InDesign, Canva, or other similar tool
Excellent oral and written communication skills
Demonstrated problem solving and analytical abilities; strong project management skills
Strong data analysis skills with an emphasis on using data to evaluate the effectiveness of marketing activities
Proven ability to focus on resolving complex business issues and coordinate with large teams
Proven ability to effectively meet stringent deadlines, while still maintaining flexibility to prioritize and execute to meet firm needs
Demonstrated ability to lead projects and achieve desired results
Ability to manage and work with a wide variety of vendors and other partners
Maintains absolute confidentiality of all client information and safeguards client and firm data; maintains high ethical standard in all practices
Professional and positive demeanor, superb work ethic, high level of personal ethics and integrity
Company
MAI Capital Management
MAI Capital Management is a fee-based wealth management firm providing planning and investment advisory services.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Wealth Partners Capital Group
2021-08-16Acquired
2017-07-10Series Unknown
Leadership Team
James Kacic
Managing Partner & Chief Operating Officer
John Zaller
Managing Partner
Recent News
2026-01-16
Asharq Al-Awsat
2025-12-12
Business Wire
2025-12-08
Company data provided by crunchbase