Gene B. Glick Company · 11 hours ago
DIGITAL MEDIA SPECIALIST
Greater Indianapolis
Full-time
Onsite
Entry Level
1+ years expGene B. Glick Company is seeking a Digital Media Specialist to execute their digital marketing strategy. The role involves managing web content, social media, and search engine marketing while developing the company's online presence.
Real Estate
Responsibilities
Coordinates SEO/SEM efforts and provides quarterly and monthly reports
Completes keyword research, and utilizes Yahoo, Google, Bing Search Engine Marketing, Google AdWords, and other tools as well as tagging and titling content to improve or maintain search results
Performs on-going improvements and maintenance of the corporate website, including website structure and content, landing pages and other web-based assets
Builds and maintains social media strategy, including blogging, Facebook, Twitter, LinkedIn, Instagram and new/emerging platforms for apartment communities managed by the company
Assists with social media strategy and campaigns for the Gene B. Glick Company and Glick Philanthropies
Ensures that online branding and lead generation decisions support the strategic business goals of the company
Manages communication to internal teams about the performance of digital campaign efforts/results
Monitors external reputation management in accordance with industry best practices. Ensures online reputation meets company benchmarks and strategizes to improve rankings and further engage with the customer
Monitor and measure all properties’ virtual performance and ensure the leasing and resident virtual standards are carried out
Creates, edits and posts video content for the company and apartment communities managed by the company
Completes updates and performs troubleshooting for improvements needed with Internet Listing Sites (ILS)
Works with vendor partners and acts as a support liaison to the onsite property teams for sales management software (CRM), website tools, online application portal, email campaign tools, etc
Takes pictures or coordinates photography of property buildings, clubhouses, model apartments, and employees participating in Glick events as needed
Performs marketing training for apartment community employees of the company as needed
Analyzes marketing data to identify trends and to ensure optimum performance and provides recommendations to the Digital Media Manager
Proficient in Adobe Creative Cloud Suite creating and editing designs in Illustrator, InDesign, editing photography in Photoshop and editing videos in Premier
Qualification
Required
A combination of education, training and experience equal to a Bachelor's degree in digital marketing, or a related field
1 - 2 years experience in online marketing (agency and/or in-house)
Demonstrated experience with SEO/SEM, content marketing, social media marketing, and social media lead generation
Experience with web analytics software (Google Analytics, etc.)
Internet Technology - basic knowledge of general internet technologies such as HTML, Dreamweaver, JavaScript and URL structures
Knowledge of design techniques, tool and principles
Working knowledge of Microsoft Office products, metrics development, reporting/web development and Adobe products
Website design and development skills
Ability to research and implement the latest trends in online marketing
Experience sourcing and managing content development and publishing
Excellent verbal and written communication skills and an ability to work independently or in a team environment
Outstanding organizational skills and the ability to handle multiple projects simultaneously while meeting aggressive deadlines
Preferred
Fluent in Spanish is a plus
Company
Gene B. Glick Company
Gene B. Glick Company is a real estate firm that provides property management services.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Stacey Sunderman
Chief Financial & Operating Officer
Company data provided by crunchbase