Toast · 14 hours ago
Director, Marketing Measurement & Analytics
United States
Full-time
Remote
Director/Executive
$149K/yr - $238K/yr
7+ years expToast is a company that creates technology to help restaurants and local businesses thrive in a digital environment. They are seeking a strategic and data-driven Director of Marketing Measurement & Analytics to lead their marketing measurement capabilities, establish a robust framework for measuring marketing effectiveness, and drive data-informed decisions to optimize marketing investments.
DeliveryPoint of SaleSaaS
Responsibilities
Develop and Implement Measurement Strategy:
Define and implement a comprehensive marketing measurement strategy aligned with overall business objectives
Establish key performance indicators (KPIs) and metrics to evaluate marketing campaign and program performance
Develop and maintain a standardized measurement framework and reporting methodology
Drive Data-Driven Decision Making:
Provide strategic guidance to marketing teams on measurement best practices and data analysis
Collaborate with marketing analysts to ensure consistent application of measurement methodologies
Translate complex data into actionable insights and recommendations for marketing optimization
Champion a culture of data-driven decision-making across the marketing organization
Reporting and Analysis:
Oversee the development and delivery of insightful marketing performance reports and dashboards
Analyze marketing data to identify trends, patterns, and opportunities for improvement
Provide regular updates and presentations to senior leadership on marketing performance and measurement initiatives
Technology and Tools:
Evaluate and recommend marketing measurement tools and technologies
Collaborate with marketing technology teams to ensure accurate data collection and integration
Stay abreast of industry trends and best practices in marketing measurement and analytics
Cross-Functional Collaboration:
Partner with marketing teams, sales, product, and finance to align on measurement goals and reporting requirements
Facilitate knowledge sharing and best practice dissemination across the marketing organization
Work with the data warehouse team to make sure the needed data is being captured
Qualification
Required
Bachelor's degree in marketing, business, statistics, or a related field; Master's degree preferred
Minimum of 7-10 years of experience in marketing measurement, analytics, or a related field
Proven track record of developing and implementing successful marketing measurement strategies
Deep understanding of marketing metrics, KPIs, and attribution models
Strong analytical and problem-solving skills with the ability to translate data into actionable insights
Excellent communication and presentation skills
Proficiency in marketing analytics tools and technologies (e.g., Google Analytics, Adobe Analytics, data visualization tools)
Strong understanding of data warehousing and data structures
Ability to work effectively in a fast-paced, dynamic environment
Strong leadership capabilities and the ability to influence without direct authority
Benefits
Competitive compensation and benefits programs
Cash compensation (overtime, bonus/commissions, if eligible)
Benefits
Equity (if eligible)
Company
Toast
Toast is a point-of-sale and restaurant management platform designed for businesses in the food service and hospitality industry.
1001-5000 employees
H1B Sponsorship
Toast has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (26)
2024 (32)
2023 (39)
2022 (66)
2021 (29)
2020 (17)
Funding
Current Stage
Public CompanyTotal Funding
$961.95MKey Investors
12 West CapitalT. Rowe PriceBessemer Venture Partners
2021-09-22IPO
2020-11-23Secondary Market· $60M
2020-02-14Series F· $400M
Leadership Team
Aman Narang
CEO and Co-Founder
Steve Fredette
Co-founder and President
Recent News
Crunchbase News
2026-01-23
2026-01-22
Company data provided by crunchbase