Chaminade University of Honolulu · 5 hours ago
Admissions Social Media Specialist
Honolulu, HI
Full-time
Onsite
New Grad, Entry LevelChaminade University of Honolulu is dedicated to providing a collaborative learning environment for its students. The Admissions Social Media Specialist is responsible for creating and managing social media content to engage and recruit potential students, while executing strategies to grow the university's digital presence.
EducationHigher EducationUniversities
Responsibilities
Create, manage, and develop admissions and enrollment related content across social media channels including but not limited to; Instagram, Tik-Tok, YouTube, Facebook and other related social media or multimedia projects
Generate, edit, publish, and manage engaging daily content, including text, images, graphics, and videos, in collaboration with teams from admissions, marketing and communications
Works closely with the Marketing Associate who provides functional guidance to ensure brand consistency and alignment with institutional marketing strategies
Promote admissions and enrollment-related events, activities, and initiatives via social media to help with the recruitment of new students to Chaminade University
Develop and execute social media strategies based on competitive research, audience insights, and enrollment trends
Actively research, produce, and coordinate, written and visual (e.g., photography, video) content across social media channels to support enrollment goals
Research and recommend emerging social media trends to support student recruitment efforts
Establish engagement goals, track analytics and report on metrics, to measure performance and optimize strategies for admissions and recruitment
Provide analytical reports on social media performance, including impressions, engagement, and audience growth, with recommendations for improvement
Works with students, faculty and staff on creative concepts and campaigns targeting new students in different markets and geographic areas
Attends and covers Admissions and Enrollment Management events in-person and virtually as needed
Perform other duties as assigned
Qualification
Required
Degree in communications, marketing, multimedia, journalism, or a related field
Experience in multimedia content creation and/or social media management and social media trends
Demonstrated experience with social media platforms and trends, especially Instagram, TikTok, and YouTube
Excellent written, visual, and verbal communication skills
Knowledge of or appreciation for Chaminade University's Catholic Marianist values and diverse student population
Videography and/or photography skills
Strong writing and editing skills
Intermediate to advanced knowledge of social media (e.g. Facebook, Twitter, YouTube, Instagram, TikTok etc.)
Knowledge of marketing channel functions, trends, emerging technologies, and appropriate deliverables
Team player with strong communication and interpersonal skills and the ability to interact and work with a diverse faculty, staff, and student body at all levels of the university
Organized with meticulous attention to detail
Excellent project management skills and ability to prioritize work and resources
Ability to meet deadlines
Attention to detail with a focus on thoroughness and quality
High integrity and ethical standards
Ability to cover evening and weekend events
Duties involve light work in an office and community setting and requires a minimum of physical effort with intermittent sitting, standing, climbing stairs, and walking inclines
Must be able to lift 20 pounds, walk the campus with ease, and have excellent motor skills
Must have finger dexterity
Must be able to communicate information and ideas so that others will understand
This is a full time, exempt position. Forty hours per week (M-F) will be the general rule. However, depending on the project cycles and workflow demands of the department, additional hours or workday schedule changes may be occasionally required
Must be willing and able to work occasional nights and weekends and have a varying schedule when required
Performs such similar, comparable or related duties as may be assigned or required
Observes all safety and health regulations and works in accordance with safe work procedures and policies of the University. Reports unsafe acts/conditions and injuries in a timely and proper manner
The employee is expected to adhere to all University policies while employed
Preferred
Experience in higher education or admissions marketing
Experience with CRM platforms (e.g., Slate) or marketing automation tools
Skills in Adobe Creative Suite (Photoshop, Premiere, Illustrator, etc.), Canva, or equivalent tools
Company
Chaminade University of Honolulu
Chaminade University of Honolulu is a school in Honolulu.
Founded in 1955
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$10.62MKey Investors
Minority Business Development AgencyNational Science FoundationKosasa Foundation
2022-11-21Grant· $0.6M
2022-08-18Grant· $10M
2022-08-08Grant· $0.03M
Recent News
University of Hawaiʻi System News
2025-02-19
The Garden Island
2025-02-19
GlobeNewswire News Room
2024-12-17
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