Alcon · 2 days ago
Director, Global Pharmaceutical Marketing
Fort Worth, Texas
Full-time
Onsite
Director/Executive
10+ years expAlcon is a global leader in eye care, committed to helping people see brilliantly. The Director of Global Pharmaceutical Marketing will lead the global pharmaceutical business, focusing on portfolio strategy, market launch frameworks, and commercialization strategies to drive growth and innovation.
Health CareManufacturingMedical Device
Responsibilities
Serve as a central architect of the global pharmaceutical portfolio, contributing to achieving on/above‑target performance for the +$600M business, including priority brands in Glaucoma (Rocklatan®, Rhopressa®, Simbrinza®) and Dry Eye (TRYPTYR® and Eysuvis®)
Build portfolio scenarios integrating market dynamics, patient flows, competitive moves, supply/S&OP constraints, and payer policies; recommend resource allocations and trade-offs
Develop and deliver the commercial strategic playbook and partner to execute core assets through the commercial programming process
Operationalize launch blueprints, governance cadences, and readiness scorecards with KPIs to drive cross-functional discipline
Provide annual brand guidance to regional partners to inform local business plans
Serve as brand champion, ensuring customer insights inform positioning and segmentation
Define best‑in‑class forecasting and scenario‑planning approaches for pharmaceutical assets, elevating how decisions are made across the organization
Conduct evidence-based market valuations and analogue benchmarking to inform lifecycle ambition and governance decisions
Analyze market trends, business performance, and competitive activity to guide global strategies and forecasts
Help shape payer strategy for launch assets: value narrative, evidence needs with HEOR, pricing corridors, GTN modeling, distribution/Hub strategy, and pull-through plans
Define 3–5 year access plans integrated with annual brand planning; partner with Finance to align forecasts to latest market events and access assumptions
Be a key voice in shaping the future pipeline, partnering with BD&L and R&D to evaluate, prioritize, and integrate new pharmaceutical innovation into Alcon’s long‑term growth strategy
Lead customer positioning and segmentation; commission/design research to validate claims and messaging
Work with global strategic insights to identify unmet ECP and consumer needs; develop, test, and refine new products and claims
Collaborate with Digital/Analytics to implement digital marketing and omnichannel strategies
Provide commercial leadership into S&OP (manufacturing planning, allocation) and capital requests; connect demand signals, launch phasing, and supply scenarios to business outcomes
Monitor and control brand budgets, forecasts, and spend pacing; track ROI of key initiatives and reallocate to highest-return activities
Qualification
Required
Bachelor's Degree or Equivalent years of directly related experience (or high school +18 yrs.; Assoc.+14 yrs.; M.S.+7 yrs.; PhD+6 yrs.)
The ability to fluently read, write, understand, and communicate in English
10 Years of Relevant Experience
6 Years of Demonstrated Leadership
Preferred
Leadership in global/US strategic marketing, launch excellence, portfolio strategy, or market access
Ophthalmology and/or specialty care experience strongly preferred; proven cross-functional leadership
Hands on tactical focus, with the capacity to scale up to work with strategic decision makers
Strong pharmaceutical background and experience in strategic marketing and BD&L evaluation
Quantitative Skills: Forecasting and scenario planning, market modeling, GTN waterfall, pricing corridors, ROI analysis, and launch readiness metrics
Ability to synthesize insights into actionable strategies and communicate effectively across functions
Benefits
Health
Life
Retirement
Flexible time off for exempt associates
PTO for hourly associates
Much more
Company
Alcon
Alcon specializes in developing and manufacturing innovative medicines and devices to serve the cycle of eye care.
10001+ employees
H1B Sponsorship
Alcon has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (27)
2024 (35)
2023 (12)
2022 (15)
2021 (45)
2020 (20)
Funding
Current Stage
Public CompanyTotal Funding
unknown2010-12-15Acquired
2002-03-21IPO
Leadership Team
David Endicott
Chief Executive Officer
Tim Stonesifer
Chief Financial Officer
Recent News
2026-01-22
2026-01-21
Company data provided by crunchbase