Comfrt · 4 hours ago
SEO Specialist
United States
Full-time
Remote
Entry Level
$70K/yr - $90K/yr
2+ years expComfrt is a fast-growing direct-to-consumer brand focused on mental wellness and inclusivity. They are seeking an SEO Specialist to optimize their SEO and GEO strategy, drive organic growth, and enhance brand visibility across various platforms. The role involves collaborating with multiple teams to align strategies with marketing campaigns and product launches.
ApparelE-CommerceFashionRetail
Responsibilities
Own and execute SEO strategy across technical SEO, on-page optimization, and content
Conduct keyword research for category pages, collections, PDPs, and editorial content
Optimize metadata, headings, internal linking, and content architecture
Partner with Merchandising and Content teams to align SEO strategy with seasonal priorities and product launches
Monitor and improve site health (crawlability, indexing, site speed, schema, redirects)
Support SEO requirements for site updates, migrations, and new feature launches
Own manual node creation for SEO-driven category and landing pages
Optimize content to surface in featured snippets, 'People Also Ask,' and voice search results
Structure content to clearly answer high-intent customer questions related to products, fit, materials, care, and use cases
Implement and maintain structured data (FAQ, Product, How-To, Review schema) to improve answer visibility
Collaborate with Content and CX teams to translate common customer questions into search-optimized answers
Collaborate with Ecommerce and Merchandising teams to test and optimize on-site & app search keywords, results and agentic findings
Optimize site content and brand signals to improve visibility within AI-powered and generative search experiences
Ensure product, category, and brand content is structured for accurate AI interpretation and citation
Support entity optimization (brand, product attributes, materials, sustainability claims, etc.)
Monitor how generative platforms reference, summarize, and surface brand content
Partner with internal teams to develop content that supports AI discovery while maintaining brand voice and accuracy
Track performance across SEO, AEO, and GEO using tools like Google Search Console, Google Analytics, Ahrefs/SEMrush, and internal dashboards
Analyze rankings, traffic, engagement, and conversion data to identify opportunities
Provide regular reporting, insights, and strategic recommendations to stakeholders
Qualification
Required
Bachelor's degree in Marketing, Communications, or related field
2-3 years of experience in Ecommerce, D2C & multi-channel growth
Strong understanding of SEO, GEO & AI-powered success
Strong writing and editing skills with excellent attention to detail
Proactive mindset with ability to work ahead of schedule
Preferred
Strong understanding of Ecommerce SEO fundamentals, including category page and PDP optimization
Ability to think beyond traditional SEO and adapt strategies for AEO (featured snippets, FAQs, voice search) and GEO (AI-powered discovery)
Experience structuring content to clearly answer customer questions and search intent
Data-driven mindset with the ability to analyze performance and turn insights into action
Comfortable working with large product catalogs and seasonal merchandising cycles
Familiarity with structured data, schema markup, and content hierarchy best practices
Strong collaboration skills across Ecommerce, Content, Merchandising, and Tech teams
Clear communicator who can translate technical SEO concepts to non-technical stakeholders
Proactive, curious, and eager to stay ahead of search and AI platform trends
Detail-oriented while maintaining a strong sense of prioritization and impact
Ability to manage multiple initiatives and deadlines in a fast-paced ecommerce environment
Passion for apparel, fashion, or consumer brands is a plus!
Benefits
Generous paid time off
Company-covered health insurance
5% 401k match
Discounts on all Comfrt products
Company
Comfrt
Comfrt designs weighted hoodies, loungewear, blankets, and accessories that support comfort and mental wellbeing.
51-200 employees
Funding
Current Stage
Growth StageRecent News
Company data provided by crunchbase