XBOW · 11 hours ago
Marketing Operations Lead
United States
Full-time
Remote
Senior Level
5+ years expXBOW is redefining the future of cybersecurity by building the world's first autonomous pentester powered by AI. As the Marketing Operations Lead, you will manage the systems that attract, identify, and convert valuable accounts, ensuring the tech stack is integrated and ABM strategies are executed flawlessly.
ComputerNetwork Security
Responsibilities
Own the administration of Customer.io and secondary MAPs, ensuring event-based triggers and workflows are optimized
Lead the implementation and management of ABM platforms (e.g., 6sense, Demandbase, or RollWorks) to identify in-market accounts and orchestrate multi-channel plays
Manage web-to-meeting tooling (RevenueHero.io) and website agents (e.g., Qualified) to ensure high-intent traffic converts instantly
Manage GA4 configuration, including event tracking, cross-domain measurement, and integration with Salesforce for full-funnel attribution
Oversee the administration of SEO tooling (e.g., Semrush, Ahrefs) to ensure the Marketing team has the data needed for keyword strategy and technical audits
Partner with web teams to ensure tracking pixels, UTM parameters, and SEO metadata are consistent across all digital properties
Maintain Lead and Account Scoring models (utilizing tools like MadKudu) to prioritize high-value targets
Manage complex Lead Routing in Salesforce to ensure the right rep gets the right lead at the right time
Facilitate lead list loading, campaign hierarchy in Salesforce, and the technical setup for integrated ABM campaigns
Qualification
Required
Deep knowledge of Salesforce (SFDC) as a central hub for reporting and lead flow
Extensive experience with Customer.io or other major Marketing Automation Platforms
Proven experience configuring and pulling insights from GA4
5+ years in a technical marketing or revenue operations role
Preferred
Hands-on experience with 6sense, Demandbase, or Terminus
Familiarity with Semrush, Ahrefs, or Moz
Experience with MadKudu, ZoomInfo, Gong.io, or SampLead
Experience with RevenueHero or Qualified
Experience with Slack, Notion, Miro, Figma
Benefits
Competitive salary
Clear performance-based incentives
Equity package
Company
XBOW
XBOW operates autonomously, carrying out commands and analyzing the results to achieve higher-level objectives.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$117MKey Investors
Altimeter CapitalSequoia Capital
2025-06-24Series B· $75M
2025-01-01Series A· $22M
2024-07-16Seed· $20M
Leadership Team
Jonaki Egenolf
Chief Marketing Officer
Nico Waisman
Head of Security
Recent News
2026-01-22
2025-12-11
Company data provided by crunchbase