Power TakeOff · 5 hours ago
Email Marketing Specialist
United States
Full-time
Remote
Entry, Mid Level
$70K/yr - $85K/yr
2+ years expPower TakeOff is a leading provider of software and implementation solutions in the utility industry, specializing in energy efficiency and demand side management. They are seeking an Email Marketing Specialist to support and improve email outreach campaigns aimed at energy efficiency programs, ensuring compliance and analyzing campaign performance.
Information TechnologySaaSSoftware
Responsibilities
Administer email marketing and sales engagement platforms (e.g. Outreach.io, OneSignal)
Serve as an internal platform expert to assist the team with questions and problems
Manage the configuration of the email marketing platform to ensure email campaigns run smoothly
Maintain an active outreach calendar by managing the frequency of contact with customers
Act as a point of contact with the vendors of the email marketing softwares to stay informed about changes
Assist in selecting new email marketing platforms as company needs arise
Plan, create, test, and launch segmented email outreach campaigns
Plan: Understanding the scope and constraints of email campaigns and recommend detailed execution plans
Create: Draft email campaign templates, with automated input fields related to the personalization of emails from provided designs
Test: Verify the correct configuration of email templates and associated inputs through robust testing
Execute fully automated (trigger) and semi-automated (drip) email campaigns using an email marketing platform, SQL queries, data filters, data extensions, templates, automation, etc
Understand the data pipelines that affect email campaigns to be able to configure, test and execute email campaigns
The data pipeline for segmentation and personalization information could consist of information stored in different systems like the CRM, AWS cloud, spreadsheets, etc
Ensure compliance with the regulations for email campaigns and keeping up to date with the regulatory changes affecting the email outreach at Power TakeOff
In addition to regulatory compliance, ensuring email campaigns are set up in accordance with Power TakeOff’s contractual requirements for the DSM programs it administers
Analyze and report relevant metrics and campaign results to management to identify improvement opportunities and facilitate decision-making like deliverability rates, open rates, click rates, conversion rates and more
Create reports and presentations on email campaign performance
Communicate insights and suggestions to other teams
A/B test email content, send timing, and segmentation to ensure we land at the most effective email campaign strategies
Complete HTML coding/scripting when necessary to create adequate email body content
Provide input on effective language for high quality outreach content
Qualification
Required
Bachelor's degree in Marketing or a related field (preferred). Certifications related to email marketing platforms
2-5 years in email marketing or a similar digital marketing role
Proficient in OneSignal desired. Proficiency in other tools like Outreach.io, Mailchimp, HubSpot and ActiveCampaign is valued
Proficient with implementing email templates according to provided designs utilizing conditional logic, loops, variable parsing and more
Able to recommend and execute targeted email campaigns
Experience with audience targeting and crafting personalized messages
Experience with testing and analyzing campaign performance for improvements
Strong ability to track, analyze, and report on campaign metrics
Possesses excellent writing skills for creating engaging and persuasive email content
Possesses basic design skills for creating visually appealing emails
Familiar with email marketing laws like CAN-SPAM
Able to handle multiple campaign projects and meet deadlines
Able to identify questions and potential issues and opportunities early
Seeks solutions to problems and opportunities before they arise
Precise in content, design, and execution
Willingness to learn and stay updated with industry trends and shifting business needs
Communicates early, often, clearly in meetings, via Slack, and through other forms of documentation
Able to learn about complex new issues, platforms, etc. quickly
Able to juggle multi-faceted problems and multiple projects at once while keeping thorough documentation
Possesses absolute integrity to work within the protocols of the company, especially those related to handling personal information and data security
Benefits
Medical insurance, including vision and dental
Health Savings Account contributions
Retirement plans with company matching
Student Loan Incentive Repayment Program (eligible 12 months after employment)
Generous time off, including:
15 paid vacation days, increasing to 20 after the first year
7 flexible well-being days
At least 9 paid holidays
All company winter break between Dec. 25th and Jan. 1st
Summer "Friyays", from June through August we get each 2nd and 4th Friday off!
Company
Power TakeOff
Since 2007, Power TakeOff has been the industry leader in the creation of data-first utility products, services and efficiency programs.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-10-04Acquired
Recent News
2023-09-06
2022-06-15
Company data provided by crunchbase