A.L.C. · 4 days ago
VP of Brand Marketing and Creative
Los Angeles, CA
Full-time
Onsite
Director/ExecutiveA.L.C. is a brand focused on evolving its visual and verbal identity, and they are seeking a VP of Brand Marketing and Creative to lead this initiative. The role involves overseeing the creative process, managing teams, and ensuring brand consistency across various channels while fostering community and cultural relevance.
FashionLifestyleRetail
Responsibilities
Lead the in-house creative team including art direction, graphic design, and copywriting—from ideation to execution
Maintain and evolve the brand’s aesthetic across all owned and paid channels
Oversee seasonal and campaign concepting, ensuring brand storytelling is consistent, aspirational, and resonant
Manage photoshoot productions from A to Z in partnership with cross functional teams
Drive the creative strategy across social media, influencer marketing, paid media, e-commerce, and direct marketing
Ensure a cohesive and compelling customer experience across all brand channels—i.e. email, site, print, OOH, digital, and retail environments
Build and nurture the brand community by identifying and aligning with individuals, partners, and influencers that embody A.L.C.'s style and ethos
Champion cultural relevance and inclusivity in all brand expressions
Partner with growth, digital, and merchandising teams to utilize data and performance insights to guide creative decision-making
Continuously test and iterate based on performance metrics to optimize content, creative formats, and messaging
Lead and inspire internal team of creatives and oversee external partners including PR and creative agencies
Ensure seamless communication between internal departments and external collaborators
Own the creative execution calendar in alignment with product drops, campaign timelines, and business objectives
Serve as the guardian of brand consistency across all external-facing materials and internal tools
Qualification
Required
Experience in leading creative teams and managing brand identity
Proven ability to oversee the entire creative process from concept through execution
Strong understanding of visual and verbal identity across various channels
Experience in managing photoshoot productions
Ability to drive creative strategy across social media, influencer marketing, paid media, e-commerce, and direct marketing
Experience in ensuring a cohesive customer experience across all brand channels
Ability to build and nurture brand community and champion cultural relevance
Experience in utilizing data and performance insights to guide creative decision-making
Ability to continuously test and iterate based on performance metrics
Experience in leading and inspiring internal teams and managing external partners
Strong communication skills for seamless collaboration between internal departments and external collaborators
Ability to own the creative execution calendar in alignment with business objectives
Experience in ensuring brand consistency across all external-facing materials and internal tools
Company
A.L.C.
A.L.C. is a fashion brand for women that offers a wide range of shopping options, such as dresses, tops, sweaters, sets, and accessories.
Founded in 2008
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2015-08-21Corporate Round
Leadership Team
Cody R. Largesse
HR Business Partner - Retail
Recent News
GlobeNewswire News Room
2025-03-19
PR Newswire
2023-08-24
Company data provided by crunchbase