Spectrum · 11 hours ago
VP, Commerce Creative
Spectrum is a leading provider of communication and entertainment products, offering a range of services including internet, TV, and mobile solutions. They are seeking a Vice President, Commerce Creative to shape the creative direction and enhance customer experiences across various channels. The role involves leading a team to develop high-impact marketing assets and optimize the customer journey through innovative strategies and collaboration with cross-functional teams.
Digital EntertainmentInternetTelecommunications
Responsibilities
Building, mentoring, and leading a high-performing creative, design, and production team, fostering a culture of innovation and excellence
Shaping customer-first creative strategies that enhance engagement, drive transactions, and increase brand loyalty
Overseeing content creation, UX design, digital merchandising, and sales enablement assets to optimize the end-to-end customer journey
Developing and executing creative strategies that enhance the digital shopping experience, including landing pages, product pages, and checkout flows while ensuring seamless integration of omnichannel experiences, connecting e-commerce, physical retail, and call center touchpoints
Leverage data-driven insights, A/B testing, and personalization to optimize creative performance and improve conversion rates
Partner with cross-functional teams to align creative strategies with business objectives while collaborating with e-commerce, UX, digital marketing, and merchandising teams to drive performance-focused creative solutions
Actively and consistently supports all efforts to simplify and enhance the customer experience by staying ahead of e-commerce design trends and championing the use of emerging tools, bringing innovation to commerce experiences and streamlining creative workflows and production
Qualification
Required
Experience in commerce creative leadership, preferably in retail, e-commerce, or sales-driven industries 10+ years
Bachelor's degree in marketing, design or related field; or equivalent work experience and education
Familiarity with AI-driven personalization, A/B testing, and digital experience optimization
Proven experience in developing high-impact creative strategies for e-commerce, retail, and call center sales channels
Strong expertise in UX design, digital merchandising, performance marketing, and sales enablement content
Strong background in commerce-focused creative strategy, user experience (UX) and omnichannel marketing
Experience leading cross-functional teams and collaborating with marketing, product, UX, and sales teams
Strong leadership, strategic thinking, and analytical skills, with a passion for innovation and continuous improvement
Can read, write, speak and understand English
Can drive conversion, engagement, and revenue growth through creative excellence
Benefits
A comprehensive pay and benefits package that rewards employees for their contributions to our success, supporting all aspects of their well-being at every stage of life.
Company
Spectrum
Spectrum is a cable telecommunications company that offers a range of home entertainment and information services. It is a sub-organization of Charter Communications.
Funding
Current Stage
Public CompanyTotal Funding
$11.4MKey Investors
North Carolina Department of Information Technology
2023-09-01Grant· $11.4M
2015-05-26Acquired
2007-03-01IPO
Leadership Team
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