Coca-Cola Consolidated · 6 hours ago
Sr Director Marketing Capabilities
Charlotte, NC
Full-time
Onsite
Director/Executive
7+ years expCoca-Cola Consolidated is America's Largest Coca-Cola Bottler, committed to building meaningful careers and vibrant communities. The Sr. Director Marketing Capabilities will lead the marketing team in providing resources to support customer growth initiatives, focusing on customer marketing, digital capabilities, and graphic design.
Delivery ServiceFood and BeverageFood DeliveryFood ProcessingManufacturingSales
Responsibilities
Develops CCCI’s customer marketing strategy with an extensive focus on core customers led by Consolidated
Leads customer marketing team in the establishment of process that enables implementation of customer marketing strategies across assigned customer base. Works collaboratively with corporate partner customer marketing leadership to understand brand-centric communication strategies while incorporating them into customer marketing campaigns
Leads customer marketing team in the incorporation of customer marketing strategy into the customer joint business planning process. The process establishes mutual objectives leading to the establishment of KPIs that accomplish both customer and CCCI commercial objectives
Develops CCCI’s digital customer marketing investment strategy inclusive of retailer media network investments. Collaborates with customer and RGM leadership on the development of an effective ROI analysis that drives a positive outcome for both customer growth and brand marketing impact
Serves as CCCI’s marketing lead on the myCoke digital capabilities council. Provides recommendations on myCoke capabilities that enhance the user experience and drive incremental sales through the digital platform. Influences corporate partners and other council members on prioritization of enhancements and capability development
Leads CCCI’s myCoke marketing strategy – translates CCCI’s channel commercialization strategies into customer-facing B2B marketing campaigns that drive successful implementation of CCCI channel commercialization strategies through the digital platform
Leads CCCI’s Graphic Design Team. Works collaboratively with corporate partners to understand brand-centric design and trademark guidelines. Combines brand-centric guidelines with channel and customer-centric guidelines. Develops process for project requests that aligns with capacity and prioritization expectations while establishing effective department SLAs. Collaborate with cross-department leadership (customer, procurement) to establish mutual accountabilities and deliverables
Qualification
Required
Bachelor's degree (4 years)
Knowledge acquired through 7 or more years of relevant work experience
Leadership - Ability to lead and motivate an entire department across various marketing capabilities while establishing credibility with customer teams, corporate partners and other bottlers
Strategic Thinking – Ability to align marketing strategies with business objectives, anticipate and understand market trends and establish a long-term vision for success
Presentation Skills – Ability to create and communicate a definitive message through both verbal and written mediums. Ability to tell a story to a target audience in a clear, concise and effective manner
Data Driven Decision Making – Ability to review a wide array of data analytics and organize the inputs to arrive at a specific conclusion or objective
Digital Marketing Expertise – Proven experience in digital marketing capability to include both B2B and B2C marketing strategies and campaigns. Ability to develop campaigns that effectively reach the target audience with influential content and messaging
Project Management Skills – Ability to balance a wide array of projects and meet key timelines while following established process for brand and legal approvals
Preferred
Degree in Marketing, Business, or similar applicable field
Benefits
401(k) match + health coverage + employee stock purchase plan
Company
Coca-Cola Consolidated
Coca-Cola Consolidated manufactures, markets, and distributes over 300 brands and flavors from The Coca-Cola Company and partners, serving.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$1.35B2025-12-08Post Ipo Debt· $1.35B
1978-01-13IPO
Leadership Team
Dave Greenberg
Vice President, Human Resources Business Partner
Alan Hadam
Labor Relations Business Partner
Recent News
2026-01-11
2026-01-03
Company data provided by crunchbase