T-Mobile · 13 hours ago
Integrated Marketing Manager - Small Business Acquisition
Bellevue, WA
Full-time
Hybrid
Mid Level
$88K/yr - $159K/yr
3+ years expT-Mobile is a leading telecommunications company that invests in its employees through comprehensive rewards and growth opportunities. The Integrated Marketing Manager will lead the development and execution of data-driven acquisition strategies for Small Business across T-Mobile’s 5G Home Internet and Fiber brands, focusing on cross-channel campaign optimization and performance analysis.
InternetMobileTelecommunicationsWireless
Responsibilities
Serve as the primary point of contact for tactical acquisition media campaigns for 5G Home Internet, partnering with Broadband Marketing and internal Media teams
Lead cross-channel campaign development and optimization, with a strong focus on customer experience, signal development, and performance improvement
Apply analytical thinking to identify data gaps, measurement challenges, and optimization opportunities, and proactively work across teams to develop solutions
Leverage data, analytics, and segmentation to uncover insights and translate business needs into actionable, integrated marketing plans that drive measurable results
Work closely with commercial and brand leadership to align priorities, evaluate trade-offs, and solve complex execution challenges while delivering campaigns on time and on budget
Partner with analytics and marketing operations teams to ensure performance measurement, learning agendas, and test-and-learn frameworks are clearly defined, tracked, and acted upon
Continuously evaluate campaign performance, synthesize learnings, and recommend data-backed optimizations to improve future efforts
Perform additional duties and projects as assigned to support evolving business needs
Qualification
Required
Bachelor's degree in business, marketing, or a related field, OR combination of education and experience deemed equivalent
3+ years of experience developing and executing national integrated marketing campaigns for recognized B2C or ideally, B2B brands
2+ years of experience delivering omni-channel or multi-channel campaigns at scale, with a strong emphasis on data and digital execution
Demonstrated strength in analytical problem solving, including the ability to interpret data, diagnose performance issues, and recommend solutions
Strong understanding of digital marketing ecosystems, including CRM, web/ecommerce, paid media, and social channels
Experience with data-driven and database marketing techniques; Adobe Analytics and media platform experience strongly preferred
Proven ability to apply consumer insights and performance data to improve targeting, messaging, and campaign effectiveness
Experience in Salesforce, Marketing Cloud, Adobe
End-to-end campaign experience, including strategy development, segmentation, targeting, execution, and optimization in an omni-channel environment
Ability to work effectively in new or evolving marketing environments where processes, tools, and best practices are still being defined
Must be at least 18 years of age and legally authorized to work in the United States
Preferred
Master's or advanced degree preferred
Experience with data-driven and database marketing techniques; Adobe Analytics and media platform experience strongly preferred
Benefits
Medical, dental and vision insurance
Flexible spending account
401(k)
Employee stock grants
Employee stock purchase plan
Paid time off
Up to 12 paid holidays
Paid parental and family leave
Family building benefits
Back-up care
Enhanced family support
Childcare subsidy
Tuition assistance
College coaching
Short- and long-term disability
Voluntary AD&D coverage
Voluntary accident coverage
Voluntary life insurance
Voluntary disability insurance
Voluntary long-term care insurance
Mobile service & home internet discounts
Pet insurance
Access to commuter and transit programs
Company
T-Mobile
T-Mobile is a telecommunications company that provides wireless communication services, including mobile phone and internet services. It is a sub-organization of Deutsche Telekom.
10001+ employees
H1B Sponsorship
T-Mobile has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (533)
2024 (457)
2023 (433)
2022 (674)
2021 (522)
2020 (320)
Funding
Current Stage
Public CompanyTotal Funding
$17.37B2026-01-05Post Ipo Debt· $2B
2025-10-06Post Ipo Debt· $2.8B
2024-09-23Post Ipo Debt· $2.5B
Leadership Team
John Saw
President of Technology, Chief Technology Officer
Peter Osvaldik
EVP & CFO
Recent News
Android Headlines
2026-01-24
2026-01-24
Company data provided by crunchbase