Inspire · 1 day ago
Merchandising Specialist - BWW
Atlanta, GA
Full-time
Onsite
Entry, Mid Level
1+ years expInspire is a multi-brand restaurant company, and they are seeking a Merchandising Specialist to join their in-bar merchandising team at Buffalo Wild Wings. This role involves managing the execution and development of in-bar signage and menu design to enhance customer engagement and improve in-bar messaging effectiveness.
Food and BeverageFood ProcessingRestaurants
Responsibilities
Lead day-to-day creative development and execution of in-bar merchandising for programs across BWW Activation Calendar
Partner with cross-functional teams and creative agency to ensure consistency across print, broadcast and digital channels
Once in-bar strategy for each Activation Window is determined, manage updating and distribution of merchandising grid
Manage creative development of program B-Dubs TV for system
Organize and load all new food & beverage photography in Sharepoint for internal team to utilize
Assist with process for creating and reviewing merchandise and marketing materials
Develop materials to support in-bar messaging of new menu items as part of innovation process
Creative execution and versioning of Core Menu updates – Dine-in, Takeout, Counter and Disposable
Gather cross-functional input, brief agency and manage creative development & versioning for all Beverage Menu updates
Work with cross-functional teams to determine legal mandatories based on versioning, nutritional requirements and necessary language based on state limitations and program details
Manage creative & pricing updates needed for BWW Go digital menu boards & promotional materials
Brief Patrick Henry on Featured Beers for the development of Beer of the Month promotional materials. Partner with Beverage team on proofing before release to production
Responsible for managing production budget including coding & submitting approved invoices and updating production checkbook
Qualification
Required
4 Year Degree Preferred
1-3 Years of experience in Marketing
Excellent oral and written communication skills
Strong creative skills that allow for reviewing creative and providing insightful feedback to the creative team
Ability to set goals, determine priorities, plan, organize and follow through on assigned responsibilities
Excellent project management skills
Ability to make recommendations and decisions in a timely manner
Ability to work independently and as a member of a team
Ability to work effectively in a fast-paced, ever-changing environment
Time management skills
Company
Inspire
Inspire Brands is a multi-brand restaurant company & owner. It is a sub-organization of Roark Capital Group.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Paul Brown
Co-Founder and Chief Executive Officer
Kate Jaspon
Chief Financial Officer
Recent News
2025-10-17
Company data provided by crunchbase