Agital · 16 hours ago
Generative Engine Optimization Strategist
United States
Full-time
Remote
Entry, Mid Level
2+ years expAgital is a modern marketing collective that supports specialized go-to-market agencies with advanced technology and experienced personnel. They are seeking a Generative Engine Optimization Strategist to lead AEO/GEO work across various accounts, focusing on improving client visibility and performance in AI-driven search experiences. The role involves strategy development, client communication, and execution of content plans to enhance generative engine understanding and citation.
Marketing
Responsibilities
You’ll own AEO/GEO strategy for assigned accounts from kickoff through ongoing iteration, and you’ll be responsible for auditing and prioritizing owned-asset improvements across solutions pages, collections and category pages, PDPs/PLPs, help centers, and comparison pages
You’ll develop GEO content plans that align to defined persona cohorts and buyer-journey stages, while creating client-facing reporting and insights that clearly explain what changed, what worked, and what’s next
You’ll also identify cross-channel opportunities where SEO, content, PR, and paid efforts can reinforce generative visibility, and document and improve internal workflows, templates, and QA standards as the space evolves
You’ll be trusted with things that matter: strategic direction, performance interpretation, and client confidence in a space that’s still being defined
Explain how LLMs work (retrieval, ranking/selection behaviors, grounding/citations, reasoning limits) in a clean, comprehensive, non-jargony way for stakeholders
Set and defend strategic direction: what to build, what to fix, what to measure, and why. Linking GEO outcomes to business KPIs
Operate as a trusted advisor: lead client conversations, align expectations, and communicate wins/risks with clarity
Improve solution pages and commercial landing pages to close buyer-journey gaps (use-case clarity, objections, proof, comparisons, FAQs, supporting entities)
Create GEO-first content that outperforms baseline LLM understanding through structured, high signal coverage (clear definitions, constraints, examples, decision logic, pros/cons, edge cases, and “what to do next” guidance)
Recommend and collaborate on structured data, internal linking, and content architecture that strengthens entity associations and retrieval-ready coverage
Use tools like ChatGPT, Profound, and agentic workflows to: Build persona cohorts, buyer-journey maps, and prompt/intent taxonomies
Produce semantic maps (topics → entities → questions → evidence) and prioritize coverage based on demand and business value
Generate and refine prompt sets for tracking, benchmarking, and iteration
Track performance with a GEO measurement mindset (visibility, citation/carry-through, prompt coverage, conversion contribution), and translate findings into next actions
Work autonomously in an evolving landscape—staying ahead of changes in ChatGPT behavior, AI Mode, and model updates and adapting playbooks quickly
Qualification
Required
Strong understanding of modern search + LLM ecosystems (including how 'answers' get formed and when citations appear)
Familiarity with technical SEO fundamentals (crawling/indexation, internal linking, structured data, canonicals)
Strong proficiency using AI tools (ChatGPT, Profound, and agentic environments) to accelerate research, mapping, and content systems—while maintaining quality control
eCommerce experience (PLP/PDP optimization, attribute-driven content, category taxonomy, merchandising alignment)
Demonstrated experience influencing outcomes through owned content/IA optimization (commercial + informational)
2-3 years of experience in prior SEO roles
Excellent analytical thinking: can turn messy inputs into a prioritized plan with measurable outputs
Experience building measurement frameworks (dashboards, tracking systems, prompt libraries, content QA rubrics)
Experience in an agency or consulting environment with client-facing ownership
Ability to translate technical concepts into clean, executive-ready communication
Comfortable working independently, iterating quickly, and making judgment calls in ambiguous situations
Preferred
1 year of experience in generative roles preferred
Company
Agital
Agital is a digital marketing organization that provides measurable business results to marketers and business leaders.
501-1000 employees
Funding
Current Stage
Late StageLeadership Team
Jamie Farrell
Chief Marketing Officer
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