Storesight · 10 hours ago
Demand Generation Coordinator
Fayetteville, AR
Full-time
Onsite
Entry Level
$50K/yr - $50K/yr
1+ years expStoresight is an AI-powered platform designed to improve sales and category management for CPG firms. The Demand Generation Coordinator will be responsible for driving lead generation, nurturing prospects, and accelerating sales opportunities through effective marketing strategies.
CrowdsourcingData Collection and LabelingEnterprise SoftwareMarket ResearchMobileRetail
Responsibilities
Plan, execute, and optimize multi-channel demand generation campaigns (email, paid media, content syndication, webinars, etc.)
Manage the creation and execution of ABM (Account-Based Marketing) initiatives to target high-value accounts
Monitor and report on lead funnel metrics, ensuring leads are nurtured effectively through the buying journey
Utilize marketing automation tools (e.g., HubSpot, Marketo, Pardot) to execute email campaigns, landing pages, and nurture programs
Maintain data hygiene in CRM systems to ensure accurate reporting and segmentation
Track and analyze campaign performance metrics (e.g., MQLs, SQLs, pipeline growth, ROI)
Provide insights and recommendations to optimize demand generation activities
Work closely with sales, content, and product marketing teams to align messaging and ensure campaign success
Coordinate with external vendors and agencies as needed for campaign execution
Stay updated on industry trends, competitor activities, and emerging demand generation strategies
Identify new channels and tactics to drive lead generation and engagement
Qualification
Required
1+ years of experience in demand generation, digital marketing, or related roles, preferably in a B2B SaaS environment
Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems (e.g., HubSpot, Salesforce)
Strong analytical skills and experience with reporting tools (e.g., Google Analytics, Tableau)
Excellent written and verbal communication skills
Ability to manage multiple projects in a fast-paced environment
Creative thinker with a results-oriented approach to problem-solving
Benefits
Competitive salary
Paid vacation and sick time
Health, dental, and vision insurance
Company-paid life insurance
Supplemental Insurance
401(k) and Company match
Opportunities for career advancement
Company
Storesight
Real-Time Retail Intelligence. Real-World Results.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$13.22MKey Investors
Five Elms Capital
2024-09-23Private Equity
2022-11-02Series Unknown· $8.72M
2015-02-25Series A· $2M
Leadership Team
Henry Ho
Co-Founder, Chief Strategy Officer (formerly Field Agent)
Kelly Miller
Co-Founder & CTO
Recent News
Talk Business & Politics
2025-12-12
2025-07-14
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2025-07-14
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