urbn. · 21 hours ago
URBN Analyst, Performance Marketing
Philadelphia, PA
Full-time
Onsite
Entry, Mid Level
2+ years expURBN is hiring an Analyst, Performance Marketing with experience in Digital Performance Media and Search Engine Marketing to help us better measure and optimize the effectiveness of our investments. This role will directly support our growing in-house Paid and Organic Search teams and focus on LLM Agent/Answer Engine Optimization initiatives.
Construction
Responsibilities
Utilize data and analytics daily to identify insights and optimization recommendations for improving Brand Discoverability and Marketing effectiveness
Understand and track a variety of metrics for Paid and Organic Search and for new LLM Agents, such as Gemini or ChatGPT, analyzing performance trends (e.g. visibility scores, keyword rankings, CPCs, sessions, conversions, ROAS), and partner with Search team to make regular data-driven adjustments
Utilize internal data in conjunction with channel and vendor tools, including GA4, SA360, and MTA and MMM performance models
Support Paid Search team in daily, weekly, monthly data needs for budgeting, pacing, and forecasting
Support AEO/SEO team in regular tracking of keyword rankings, visibility scores, and new trend opportunities, and in aligning performance data to content and technical changes being made
Build and maintain dashboards and reports to track and visualize marketing performance
Utilize the data to identify, help design, and measure testing opportunities across channels of focus in conjunction with Media and Testing teams
Collaborate regularly with stakeholders at Brand, within Technology, and Finance
Stay up-to-date on industry trends and best practices in Marketing and Media Analytics, including through AI automation, and proactively identify new tools and techniques to drive productivity
Qualification
Required
Bachelor's degree in Marketing, Business, Analytics, Statistics, Data Science, or related experience
At minimum two (2) years of experience in a marketing analytics, ecommerce, retail, or agency environment
Strong aptitude for gathering and understanding quantitative data, with an interest in fashion, consumer, and technology trends
Hands on experience with tracking of Paid and Organic Search metrics, including Google Adwords and SA360, and ideally, with Google Shopping and PMAX
Ability to analyze and connect business and media metrics, translating into actionable channel and investment recommendations
Advanced Microsoft Excel or Google Sheets skills
Exceptional attention to detail and ability to juggle multiple priorities at once
Excellent communication skills, with the ability to present data-driven insights to various stakeholders
Collaborative and self-motivated, with the ability to work both independently and as part of a team
Ability to thrive in a fast-paced, results-oriented organization
Preferred
Additional experience with Organic Search tools, such as SEMRush or BrightEdge, also preferred
Experience with SQL is preferred, but openness to learning is equally valued
Looker Studio dashboard building skills preferred
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
Much more
Company
urbn.
Urbn. is a design, build and project management company. Urbn.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase