The University of New Mexico · 12 hours ago
Manager/Football Content and Strategy
Albuquerque, NM
Full-time
Onsite
Mid, Senior Level
$4,236.27/mo - $5,950.53/mo
7+ years expThe University of New Mexico is seeking a Manager for Football Content and Strategy who will report to the Senior Associate AD for External affairs and Chief of Staff in football. The ideal candidate will focus on creative video production, social media strategy, and managing the content calendar for the football program.
EducationTrainingUniversities
Responsibilities
Lead and manage year-long creative content and calendar of Lobo football program. The primary focus will be creative video production, social media strategy and branding ideation
Coordinate posting and manage football social media accounts. This includes account growth, platform specific content and data reports for targeted strategizing
Leverage UNM Athletics and football social media accounts to drive and increase revenues. Assist with ticketing campaigns, sponsorship fulfillment, and key announcements related to football program
Lead and assist football staff with all recruiting needs internal and external. Forecast graphics, videos and presentations for coaches on social and in house. Design and create visually engaging photoshoot sets for photos and videos for visits throughout the year. This is a leadership position within football for recruiting year long
Create player branded content with a focus on name, image, and likeness collateral related to sponsorship, sales, and off court exposure
Coordinate content plan short term/long term for football that includes targeted content for campaigns and recruiting
Assist in graphic design creation and photography when needed for social posting
Lead content team for football calendar. Strategize game coverage, offseason workouts and off-field production for video and photo
Develop and ideate campaigns that extend beyond digital and into local and state footprint in various distributions
Work alongside Associate AD for Creative Services/Live Events to execute creative new strategies to elevate in venue experience at University Stadium
In conjunction with Creative Art Director, maintain and implement visual brand amongst social, print and football facilities
Oversee student employees dedicated to football content
Create relationships with local, national and influencer media to collaborate and help tell our story
Ideate, collaborate and implement content revenue ideas with media rights holder
Assist athletic department in creative needs outside of football at various times during year when asked
Find creative solutions for workflow and access internally and externally for asserts such as video storage, photo housing and design files
Represents UNM Athletics on campus and external committees related to football marketing and branding campaigns
Performs other duties as assigned by the Assistant AD for Creative Services
Qualification
Required
High school diploma or GED; at least 7 years of experience directly related to the duties and responsibilities specified
Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience on a year for year basis
Preferred
Demonstrated experience in creative video production and social media strategy
Proven ability to ideate, produce, and execute high-level video content, manage year-long content calendars, and tailor content by platform to drive growth and engagement
Experience supporting collegiate or high-level football recruiting through creative content
Background creating recruiting-focused graphics, videos, presentations, and visit experiences, with an understanding of NCAA recruiting timelines and best practices
Strong project management and collaboration skills within a creative team environment
Ability to multitask competing priorities, meet deadlines, and work collaboratively within an athletics creative agency while maintaining a team-first, brand-focused mindset
Working knowledge of branding, NIL, and revenue-driven content strategies
Experience developing branded content that supports ticket sales, sponsorships, NIL initiatives, and in-venue or community-facing campaigns
Proficiency in multimedia tools and leadership of content staff
Skilled in video editing, basic graphic design, photography, and content asset management, with experience overseeing student employees or interns and optimizing creative workflows
Benefits
Medical
Dental
Vision
Life insurance
Educational benefits through the tuition remission and dependent education programs
Company
The University of New Mexico
Founded in 1889, The University of New Mexico now occupies 600 acres along old Route 66 in the heart of Albuquerque, a city of more than 700,000 people.
10001+ employees
H1B Sponsorship
The University of New Mexico has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (81)
2024 (81)
2023 (68)
2022 (34)
2021 (26)
2020 (35)
Funding
Current Stage
Late StageTotal Funding
$1.94MKey Investors
National Science Foundation
2017-08-16Grant· $0.44M
2013-11-27Grant· $1.5M
Leadership Team
Assata Zerai
Vice President for Equity and Inclusion and Chief Diversity Officer
Alex Rankin, MD, MBA
Associate Chief Medical Officer
Recent News
2026-01-23
Sports Business Journal
2025-12-28
Company data provided by crunchbase