Website Marketing Strategist jobs in United States
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U.S. Money Reserve · 3 hours ago

Website Marketing Strategist

positionAustin, TX
timeFull-time
remoteOnsite
senioritySenior Level
date7+ years exp

U.S. Money Reserve is seeking a Website Marketing Strategist to oversee their web platform's functionality, design, and optimization. This role involves managing website operations and driving lead acquisition through strategic UX and digital marketing initiatives.

RetailRetirementWealth Management
Hiring Manager
Luke D.
linkedin

Responsibilities

Oversee daily website operations, ensuring speed, security, and optimal performance
Lead development of new websites and redesign projects, prioritizing UX/UI and mobile responsiveness
Manage content updates, landing pages, and continuous optimization testing
Build and refine digital lead funnels, integrating website engagement with CRM workflows and sales follow-up
Drive lead acquisition and conversion through creative UX pathways, A/B testing, and optimized CTAs
Collaborate with internal teams and external developers for seamless front-end and back-end execution
Maintain robust, dynamic content areas (reports, videos, forms, educational tools)
Track, analyze, and report on key performance metrics including traffic, conversion rates, and session flow
Ensure cohesive integration between the website and all digital channels (email, social media, and campaigns)
Stay at the forefront of SEO, CRO, analytics, and digital lead-generation trends to improve site performance continuously

Qualification

Website managementDigital lead generationA/B testingCMS platformsUX/UI principlesSEOVendor managementProject managementCommunication skills

Required

7+ years managing and optimizing performance-driven websites
Proven success in both front-end and back-end website management
Strong background in digital lead generation and conversion funnel optimization
Experience with A/B testing, UX design, analytics, and conversion rate optimization
Proficiency in CMS platforms (WordPress preferred), Google Analytics, Hotjar, and testing tools (Optimizely or similar)
Strong understanding of UX/UI principles, SEO, and web performance metrics
Excellent project management, communication, and vendor management skills

Preferred

Experience in the financial services or precious metals industry is a plus

Company

U.S. Money Reserve

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The U.S. Money Reserve is one of the nation's largest distributors of U.S. Government issued Gold, Silver, and Platinum Coins.
dateFounded in 2002
location
Austin, Texas, USA
people-size201-500 employees
web-link
https://www.usmoneyreserve.com/

Funding

Current Stage
Growth Stage

Leadership Team

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Philip Diehl
President
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Recent News

PR Newswire
U.S. Money Reserve Celebrates Chief Creative Officer Ryan Buchanan's 20th Anniversary with America's Gold Authority®
2026-01-16
PR Newswire
U.S. Money Reserve COO Joins 'Dancing with the Stars' to Support the Center for Child Protection
2026-01-16
PR Newswire
CEO Angela Roberts Joins U.S. Money Reserve President Philip N. Diehl to Celebrate the Opening of New Corporate Headquarters in Austin, Texas
2026-01-15
Company data provided by crunchbase