Oceana Luxe Medspa · 22 hours ago
Senior Growth Marketing Manager
Corpus Christi, TX
Full-time
Onsite
Senior Level
5+ years expOceana Luxe Medspa is a physician-led, luxury aesthetic and regenerative wellness practice entering its next stage of scale. They are seeking a hands-on, revenue-accountable Senior Growth Marketing Officer who owns strategy, brand, organic content, paid performance, and measurable growth.
Medical Practices
Responsibilities
Set and execute the complete marketing strategy
Personally oversee and execute organic social presence
Direct paid media strategy (execution may be supported externally)
Ensure platform compliance (especially Meta)
Tie every channel back to bookings, collections, and lifetime value
Build a scalable system that can later support a team
Organic Social Media Ownership (Hands-On)
You are directly responsible for day-to-day posting and content oversight across:
Instagram (Reels, Stories, Feed)
Facebook
TikTok
YouTube (Shorts + long-form strategy)
LinkedIn (executive & brand authority)
Google
This includes:
Content planning and posting cadence
Writing compliant captions and CTAs
Understanding platform-specific algorithms and trends
Leveraging trending audio, formats, and hooks—appropriately adapted for medical aesthetics
Maintaining brand voice, luxury positioning, and medical credibility
Monitoring engagement, DMs, and signals that impact conversion
Meta & Platform Compliance (Non-Negotiable)
You must demonstrate deep, current fluency in:
Meta advertising policies
Medical & aesthetic advertising restrictions
Before/after, claims language, and implied outcomes
Shadow-banning risks, account health, and compliance best practices
Platform updates and policy changes as they occur
You are expected to:
Proactively protect the brand from compliance risk
Educate leadership on platform limitations
Adapt messaging without sacrificing performance
Paid Media Strategy & Oversight
While execution may be supported by an external Meta specialist, ownership is not outsourced
You will:
Set paid media strategy and positioning
Allocate and optimize budget
Align organic and paid messaging
Evaluate CPA, ROAS, CAC, CPM, CTR, frequency
Hold vendors accountable to revenue outcomes
Ensure creative direction aligns with brand and compliance
Funnel, CRM & Conversion Ownership
You will own:
Funnel strategy inside GoHighLevel
Lead → booking → show → conversion optimization
Messaging alignment from ad to consult to membership
Attribution modeling and reporting
Data integrity between marketing and front desk performance
Executive Growth Accountability
You are accountable for:
Monthly and quarterly revenue targets driven by marketing
Growth forecasting and planning
Reporting to the CEO in revenue language, not vanity metrics
Identifying when to hire, outsource, or automate next
What You Will Own (Summary)
Complete marketing strategy
Organic social execution & oversight
Paid media direction and outcomes
Brand voice, positioning, and authority
Compliance across all platforms
Vendor management
Growth metrics tied directly to bookings and collections
Qualification
Required
5+ years in senior growth, performance, or brand-driven marketing
Proven experience owning organic social for a brand (not just managing someone who did)
Deep Meta fluency (organic + paid)
Demonstrated understanding of compliance in medical, wellness, or regulated industries
Experience tying marketing activity to revenue outcomes
Hands-on experience with GoHighLevel or similar CRM/funnel systems
Strong written communication and brand storytelling skills
Preferred
Medical aesthetics, wellness, luxury, or healthcare
Experience scaling a brand past $5M–$10M
Player-coach leadership style
Comfortable being on-site for content capture and brand alignment
Company
Oceana Luxe Medspa
OceanaLuxe is proud to be a pioneer in the aesthetic industry, having been the first medspa in Corpus Christi, Texas.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase