Thomas Eye Group · 3 hours ago
Paid Digital Media & SEO Specialist
5901A PEACHTREE DUNWOODY RD STE 500 - ATLANTA, GA 30328
Full-time
Hybrid
Mid Level
3+ years expThomas Eye Group is seeking a Paid Digital Media & SEO Specialist to execute their digital marketing strategy. This role involves evaluating and implementing digital marketing tactics to promote products and services, increase brand awareness, and generate volume, with a hybrid work schedule.
Health Care
Responsibilities
Evaluate and recommend digital advertising tactics to support a given marketing objective or strategy
Execute various digital advertising tactics as directed by leadership
Develop, execute, and optimize cutting-edge digital campaigns from conception to launch
Ensure paid media projects are successfully planned and executed, contributing to the growth of the company
Produce relevant metrics reporting from a variety of digital tactic platforms
Provide ongoing actionable insights into campaign performance to relevant stakeholders
Define, measure, and evaluate relevant paid media KPIs
Track, report, and analyze website analytics
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor SEO tactics
Develop and implement link building strategy
Develop and implement technical SEO improvements
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
Develop optimization strategies that increase the company's website search engine results rankings
Implement the practice listing strategy using software and manually
Optimize Google Business Profile Listings, Bing Business Listings, and Apple Maps Listings
Produce content for business listings including copy, images, videos, products, and posts
Create reports on key listing activity such as clicks and calls
Create or claim listings
Qualification
Required
Bachelors degree in Marketing, Communications, Business Administration, Digital Marketing, Creative or related field preferred
3+ years of broad experience in digital marketing tactics
Specific experience in Google Ads, YouTube paid advertising, Meta paid advertising, online listings (Google Business Profiles especially), and SEO (on-page, technical, and backlinks) is requisite for the position
Preferred
Healthcare marketing experience
Experience with SEO and Google Business Listing management in SEM Rush
Experience with WordPress and Elementor, website user experience evaluation and optimization, and deployment of various types of website content
Web development and coding
Web event tagging and other analytic methods (UTM, Google Tag Manager, etc.) for metrics and campaign evaluation
Design and produce assets for various marketing channels with the Adobe suite of products
Optimizing social media pages and profiles, developing organic social media content calendars, and creating and deploying organic social media content
Experience across a broad range of platforms and the ability to learn new platforms or increase depth in platforms including but not limited to Facebook, Instagram, YouTube, LinkedIn, Tik Tok, X, and Pinterest
Creating, deploying, managing, and evaluating email campaigns
Ability to learn healthcare specific communication platforms such as RSI (a CRM), Brevium and MD Prospects as well as components of practice management software related to marketing and patient communications
Company
Thomas Eye Group
Thomas Eye Group is a medical practice that offers eye care services.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Seals
Chief Executive Officer
Scott Reinard
Chief Financial Officer
Company data provided by crunchbase