InComm Payments · 10 hours ago
SEO Strategist III
United States
Full-time
Remote
Mid, Senior Level
3+ years expInComm Payments is a pioneer in the payment (FinTech) industry, focused on innovation and growth. They are seeking a strategic and execution-focused Senior SEO & GEO Manager to lead organic search strategies and optimize visibility across digital platforms.
Financial Services
Responsibilities
Serve as the subject matter expert (SME) for SEO and GEO, guiding cross-functional teams and external partners on best practices, trends, and innovations
Develop and execute comprehensive SEO and GEO strategies tailored to our Gift Card eCommerce platforms
Advocate for organic visibility across all digital touchpoints, ensuring SEO and GEO are embedded in product, content, and marketing roadmaps
Educate internal stakeholders on the evolving landscape of generative search and AI-driven discovery
Conduct keyword, entity, and topical research to inform both traditional SEO and GEO content strategies
Optimize website architecture, meta data, structured data, and internal linking to support both crawling and semantic understanding
Lead technical SEO audits and collaborate with product and engineering teams to implement enhancements
Drive on-page and off-page SEO initiatives, including link-building and influencer outreach
Implement and maintain structured data (Schema.org) to improve visibility in rich results and generative summaries
Partner with content creators to produce high-quality, search-optimized content that aligns with user intent and business goals
Ensure content is optimized for both traditional search engines and generative platforms through entity-based optimization and semantic markup
Monitor performance using tools like GA4, Search Console, SEMrush, Ahrefs, Screaming Frog, and emerging GEO platforms
Build dashboards and reports to track rankings, traffic, and visibility across search and generative engines
Provide actionable insights and strategic recommendations based on data analysis
Stay ahead of SEO and GEO trends, algorithm updates, and emerging technologies
Test and iterate on strategies to maintain competitive advantage in organic discovery
Qualification
Required
3+ years of experience in SEO strategy and execution, with exposure to GEO or semantic search optimization
Deep expertise in on-site, off-site, technical, and content SEO
Proficiency with SEO tools (BrightEdge, Search Console, SEMrush, Screaming Frog, Ahrefs, Moz) and analytics platforms (GA4, GTM)
Experience with structured data, entity optimization, and generative search techniques
Strong understanding of HTML, CSS, JavaScript, and CMS platforms (Magento preferred)
Proven ability to lead cross-functional initiatives and communicate complex SEO/GEO concepts clearly
Skilled in building and presenting data-driven insights via dashboards (e.g., Looker Studio)
Benefits
Employee Referral Bonus Program - Tier III
Company
InComm Payments
InComm Payments is an innovative global payments technology provider.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Joshua Stoddart
Senior Vice President, CTO
Scott Meyerhoff
CFO
Recent News
2024-05-24
Company data provided by crunchbase