HearingLife · 2 weeks ago
Sr. Marketing Manager, Events
Somerset, NJ
Full-time
Hybrid
Senior Level, Lead/Staff
$105K/yr - $115K/yr
8+ years expHearingLife is part of the Demant Group, a global leader in hearing healthcare and technology. The Senior Marketing Manager, Events will lead the strategy, execution, and optimization of the Events acquisition channel, partnering closely with sales teams to drive patient appointments through a holistic events experience.
ConsultingCustomer ServiceHealth CareMedicalMedical Device
Responsibilities
Develop internal and external event strategy and experience to drive targeted traffic to meet marketing acquisition and brand awareness targets
Partner with sales teams for input and feedback on local opportunities
Develop playbook, customize as appropriate, and build pre, post and event marketing plans for events
Revamp events submissions process for ease of use by field and efficiency for marketing department, develop and circulate SOP
Develop selection criterion and event evaluation process based on projected outcomes
Forecast outcomes and optimize experiences to hit targets
Partner cross-functionally to ensure omnichannel event marketing presence that may include thought leadership, direct mail, digital advertising, email marketing
Propose new event experience options and research new event opportunities
Evaluate creative, give feedback, and own creative/content output
Develop testing plan to optimize results
Manage field requests and partner with marketing team members to ensure giveaways and assets are executed
Partner with Sales and HR on event training as needed
Hold kickoff/project meetings, create Trello cards, develop production schedules
Conduct post mortems to optimize future opportunities and make go forward recommendations
Partner with marketing counterparts on execution
Manage internal and external event budget, allocate budgets by regions and across clinics
Develop monthly forecasts and reconciliations
Develop closed loop-process to ensure successful choice and implementation of internal and external events
Provide weekly performance updates with optimization recommendations
Qualification
Required
8-10 years of marketing experience with emphasis on event strategy, planning, and execution
Deep understanding of event production, logistics and creative direction
5-8 years of supervisory/management experience and demonstrated ability to build and lead others
Experience in developing omnichannel event marketing with experience in digital and traditional marketing channels
Experience in lead generation and program optimization for consumer brands, service organizations or client marketing organizations
Data-driven mindset and ability to make go forward recommendations
MS Office, project management software, and measurement tool expertise
Ability to manage multiple, concurrent projects
Excellent project management skills
Leadership acumen
Above average written and verbal skills and strong interpersonal and communication skills
Attention to detail
Proven ability to manage and adapt marketing strategies across diverse brands and geographic regions
Deep understanding of full-funnel marketing tactics with track record of improving campaign efficiency, lead quality and conversion rates
Skilled in managing marketing budgets with a focus on identifying cost-saving opportunities and consolidating resources
Strong analytical and reporting capabilities
Exceptional organizational, follow-up and time-management skills
Preferred
Experience with AI marketing tools
Experience with Google Analytics and Google Looker
A process-improvement and positive mindset
Company
HearingLife
HearingLife is a national hearing care company and part of the Demant Group, a global leader in hearing healthcare built on a heritage of care, health and innovation since 1904.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Matthew R. Reilly, CFA
Chief Financial Officer
Beth Steinbrenner
Chief People Officer
Recent News
2025-10-28
2025-10-09
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