Point Park University · 1 day ago
Marketing Manager - Pittsburgh Playhouse
Pittsburgh, PA
Full-time
Hybrid
Mid, Senior Level
5+ years expPoint Park University is seeking a Marketing Manager for the Pittsburgh Playhouse to lead its brand and reputation through strategic marketing and communications. The role involves managing marketing efforts, enhancing audience engagement, and collaborating with various stakeholders to achieve organizational goals.
EducationHigher EducationUniversities
Responsibilities
Lead implementation of advertising campaigns and initiatives including content strategy, digital advertising, paid media, social media, CRM, direct mail, and promotions, design, map, and finalize the overall Pittsburgh Playhouse advertisement
Manage implementation of email campaigns for both internal and external partners showcased at Pittsburgh Playhouse including, sales strategy, design, implementation, and scheduling of emails
Manage all marketing timelines and projects with vendors and/or contracted services once the full-season plan has been established
Manage communication and timelines with artistic show management, compiling and organizing assets and approved program copy, bios, images, and other marketing materials in advance of each show at the Pittsburgh Playhouse
Review and approve marketing materials for Resident or Visiting Companies, adhering to Pittsburgh Playhouse and Point Park University's branding and style guides
Manage ticketing promotions, including creating strategy and offer promo code for setup in Tessitura, reporting and tracking the success of audience segmentation across campaigns
Supervise Marketing Assistant, Graphic Designer, Box Office Manager and Front of House Manager
Oversee, mentor, and coach student employees and interns, providing experiential learning opportunities that align with COPA training and support enrollment objectives through performance- and production-based recruitment storytelling
Manage program marketing budgets, forecasting, ticket sales set up in collaboration with box office, ticketing strategy, discounts/comps, and on sale launch to patrons
Project manage the execution of all print collateral, including direct mail, program books, and institutional print pieces
Closely collaborate with external key stakeholders for touring theater productions
Closely collaborate with internal key stakeholders to deliver special projects and revenue generation initiatives
Attend or be onsite for performances/events as required and assigned by Director of Marketing and Communication and/or Executive Producer, Pittsburgh Playhouse
Participate in organizational and regular team meetings, share ideas, and communicate openly with peers and your supervisor about questions, challenges, and successes
Maintain professional conduct and represent the Theater positively in all interactions with artists, renters, partner organizations, donors, vendors, volunteers, and patrons
Serve as backup for Director of Marketing & Communications when they are taking PTO or when there are gaps in coverage
Other duties as assigned
Develop marketing plan and support the creation of the development plan with the Director, Marketing & Communications, COPA & Pittsburgh Playhouse
Work with the marketing and sales teams to own the creative development and execution of strategic sales proposals across multiple brand categories and product offerings (custom content, events, social, print, etc.)
Serve as the primary contact for Resident Companies and Visiting Companies' marketing needs, including the collection of assets ahead of each company's public on sale
Implement marketing plans including updating websites and social media platforms
Manage partnership deliverables (i.e. branding, signage, media, print, promotional, entertainment elements, etc.) to ensure quality standards and that partner expectations are met
Support implementation of the development plan with the managing director
Internal and external communications
Mentor students
Marketing Manager ensures marketing plans align with key stakeholders to craft strategy and messaging, and drive patron engagement, satisfaction, and loyalty within budget constraints
Effectively monitor all Pittsburgh Playhouse revenue dashboards and reports
Qualification
Required
5+ years of experience or demonstrated work in theatre marketing, communications, project management, copyediting, and/or a related field
Experience with arts organization or a demonstrated passion or affinity for the arts and higher education
Experience collaborating with multiple colleagues, vendors, Resident partners, and Visiting Companies
Experience developing and managing budgets and hiring, training, developing, and supervising personnel
Ability to prioritize and manage multiple projects simultaneously, while maintaining focus on organizational goals
Strong leadership skills; excellent analytical skills; the ability to collaborate effectively with others; and the ability to build and motivate employees
Demonstrated experience in collecting and analyzing quantitative and qualitative data
Excellent interpersonal skills
Excellent written and verbal communication skills
Experience with fundraising and/or ticketing databases
A bachelor's degree and a background in marketing, public relations, and/or organizational management
At least three years of experience in marketing
Demonstrated experience in project management
The best practices and techniques appropriate for arts organizations
Understand the principles of patron loyalty in a seated events business environment
Demonstrated experience in strategic and internal communication
Knowledge of business and financial management
Experience in staff, volunteer, and vendor management
Computer literacy, advanced MS Office skills, email platforms, and the Adobe Creative Suite
Preferred
Experience with Tessitura and/or other CRM software is highly preferred
Fundraising experience desired but not required
Company
Point Park University
Point Park University is a school in Pittsburgh.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$5M2014-09-26Grant· $5M
Leadership Team
Ted Black
Senior Vice President
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