The Goodyear Tire & Rubber Company · 11 hours ago
Manager – Channel Strategy & Development (MBR)
Delhi, NY
Full-time
Onsite
Mid LevelThe Goodyear Tire & Rubber Company is one of the world's largest tire companies, and they are seeking a Manager for Channel Strategy & Development. This role involves developing channel strategies, managing commercial propositions, and leading retail marketing initiatives for the MBR channel.
Automotive
Responsibilities
Develop the MBR channel strategy, aligned to national priorities and sales objectives
Identify channel gaps, growth opportunities, and competitive threats; build actionable plans
Build and manage channel-specific commercial propositions and MBR retailer value programs
Create the MBR retail visibility and activation blueprint (signage, POSM, planogram standards, retail experience)
Lead end-to-end planning of MBR-focused campaigns, including ATL/BTL integration
Design and execute shop activation playbooks, new outlet onboarding kits, and periodic refresh programs
Develop and own the MBR performance measurement framework, including coverage, throughput, penetration, and other relevant metrics
Track ROI for trade marketing spends, schemes, and activations; recommend optimization actions
Build a structured intelligence framework for MBR: competitor pricing, schemes, service offerings, retail formats, and execution quality
Map the MBR universe — size, segmentation, retailer economics, customer purchase behavior — to refine strategy
Act as the primary link between Channel Strategy, Sales, Marketing and Agencies for all MBR initiatives
Align regional CDMs and Sales teams on quarterly priorities, commercial constructs, and activation calendars
Ensure flawless execution of initiatives and continuous feedback loops from the field
Qualification
Required
Develop the MBR channel strategy, aligned to national priorities and sales objectives
Identify channel gaps, growth opportunities, and competitive threats; build actionable plans
Build and manage channel-specific commercial propositions and MBR retailer value programs
Create the MBR retail visibility and activation blueprint (signage, POSM, planogram standards, retail experience)
Lead end-to-end planning of MBR-focused campaigns, including ATL/BTL integration
Design and execute shop activation playbooks, new outlet onboarding kits, and periodic refresh programs
Develop and own the MBR performance measurement framework, including coverage, throughput, penetration, and other relevant metrics
Track ROI for trade marketing spends, schemes, and activations; recommend optimization actions
Build a structured intelligence framework for MBR: competitor pricing, schemes, service offerings, retail formats, and execution quality
Map the MBR universe — size, segmentation, retailer economics, customer purchase behavior — to refine strategy
Act as the primary link between Channel Strategy, Sales, Marketing and Agencies for all MBR initiatives
Align regional CDMs and Sales teams on quarterly priorities, commercial constructs, and activation calendars
Ensure flawless execution of initiatives and continuous feedback loops from the field
Company
The Goodyear Tire & Rubber Company
Goodyear is one of the world's largest tire companies. It employs about 62,000 people and manufactures its products
Founded in 1898
10001+ employees
H1B Sponsorship
The Goodyear Tire & Rubber Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (29)
2024 (16)
2023 (10)
2022 (33)
2021 (14)
2020 (6)
Funding
Current Stage
Late StageLeadership Team
Mark Stewart
CEO & President
Will Roland
Chief Marketing Officer
Recent News
2026-01-11
2025-11-04
Company data provided by crunchbase