Siemens · 2 days ago
Director of Campaign Marketing
Raleigh, NC
Full-time
Hybrid
Director/Executive
$102K/yr - $176K/yr
8+ years expSiemens is a global company focused on technology, community, and sustainability. The Director of Campaign Marketing will lead a team of Campaign Marketing Managers and oversee the events strategy, ensuring alignment with business objectives and driving revenue impact across various market segments.
Artificial Intelligence (AI)ConsultingCyber SecurityInternet of Things
No H1B
Responsibilities
Manage, coach, and mentor a team of marketing and event managers fostering a high-performance, collaborative, and innovative team culture
Set clear performance objectives, conduct regular one-on-one meetings, provide constructive feedback, and support individual career development paths
Facilitate knowledge sharing, best practices, and cross‑vertical learning among team members, including effective strategies for integrating event marketing into broader campaigns
Act as an escalation point for challenges and provide guidance on complex marketing strategies and execution, including tradeshow strategy and logistics
Develop and own the comprehensive campaign marketing strategy, to ensure alignment with global corporate objectives, market trends, and competitive landscape
Provide strategic oversight for the tradeshow and event marketing strategy, ensuring events are effectively integrated into campaign plans and deliver strong return on investment (ROI)
Review and approve individual vertical marketing plans, ensuring they are data-driven, customer-centric, and poised to deliver significant ROI
Identify synergies and opportunities for collaboration across different vertical segments to maximize efficiency and impact, including leveraging events to support multiple segments
Contribute to the broader marketing leadership team, shaping overall marketing strategy and priorities
Accountable for the overall performance and ROI of all campaign marketing initiatives, including tradeshows and event marketing
Establish executive-level KPIs, comprehensive forecasting, and robust reporting frameworks. Establish and monitor key performance indicators (KPIs) for the entire vertical marketing team, focusing on lead generation, MQL-to-SQL conversion, pipeline contribution, and revenue attribution
Aggregate and analyze performance data across all vertical campaigns, identifying trends, insights, and areas for optimization
Prepare and present regular performance reports and strategic recommendations to the head of marketing, sales leadership, and other senior team members
Ensure the team consistently meets or exceeds targets for lead generation, opportunity creation, and revenue contribution
Serve as a key member of the marketing leadership team and collaborate directly with senior executives (e.g., Head of Marketing, Head of Sales North America, Business Unit Leads) to influence overall business strategy, resource allocation, and market direction
Act as a primary liaison between the vertical marketing team and key internal collaborators, including Sales Leadership, Product Marketing, Global Marketing, and Marketing Operations
Ensure seamless integration of vertical marketing efforts with broader marketing campaigns and sales enablement initiatives
Represent the vertical marketing team in strategic planning meetings and cross-departmental projects
Build strong relationships with sales leaders to ensure marketing efforts directly support their revenue objectives and provide essential sales enablement
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field
8+ years progressive leadership experience in B2B marketing
Demonstrated success in developing, executing, and optimizing integrated marketing campaigns that drive measurable leads, opportunities, and revenue
Proven ability to lead, mentor, and motivate a team to achieve ambitious goals
Strong strategic planning, analytical, and problem-solving skills, with the ability to translate complex data into actionable insights
Exceptional communication, presentation, and interpersonal skills, capable of influencing and collaborating effectively with senior stakeholders
Results-oriented mindset with a strong focus on ROI and accountability
Preferred
Master's degree in Marketing or Business Administration
Experience managing marketing initiatives across multiple distinct vertical markets
Experience working in a large, global, or matrixed organization
Experience in the asset management space or similar
Demonstrated experience in event marketing, tradeshow planning, and budget management for lead generation
Company
Siemens
Siemens empowers customers to transform the industries that form the backbone of economies: industry, transportation, buildings and grids.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$7.01BKey Investors
US Department of Energy
2025-02-20Post Ipo Equity· $1.5B
2024-09-17Grant· $1.5M
2024-09-04Post Ipo Debt· $332.4M
Leadership Team
Cedrik Neike
CEO Digital Industries
Nicola Bates
President and CEO of Siemens Capital
Recent News
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