Fall Line Digital · 2 days ago
Senior Creative Strategist (Outdoors/ Active Lifestyle)
United States
Contract
Remote
Senior LevelFall Line Digital is a growth marketing agency headquartered in Salt Lake City, UT, specializing in helping e-commerce brands grow through effective paid advertising. The Senior Creative Strategist will own the performance creative process from ideation to execution, ensuring that creative strategies align with business goals while maintaining brand integrity for premium outdoor and active lifestyle brands.
AdvertisingBrand MarketingCreative AgencyEmail MarketingSocial Media Advertising
No H1B
U.S. Citizen OnlyHiring Manager
Rebecca Babicz
Responsibilities
Define clear creative plans for products and campaigns
Decide exactly which ads get made and why
Name and document each ad by emotion, concept, format, and intended outcome
Lead graphic design team to systematize what works—turning top-performing ad concepts and design patterns into a repeatable creative library that scales performance across accounts
Ensure creative ideas are clear, intentional, and concrete before execution
Build creative that is repeatable, iterable, and designed to scale
Step in hands-on when it matters—designing, editing, scripting, or shooting content (yes, occasionally that means getting paid to go ski and shoot UGC—aka a dream job)
Set creative direction for the broader creative team, while knowing when to hand work off to designers, editors, or creators
Use strong taste and clear vision to pull in the right resources at the right time—without bottlenecks
Ensure every piece of creative has a clear concept, purpose, and psychological goal before it’s ever built
Own creative direction for a team of graphic designers, translating strategy into clear briefs, feedback, and guardrails that enable designers to move fast without sacrificing quality
Review performance data with Media Buyers (CTR, hook rate, hold rate, CPA, ROAS)
Document results and learnings clearly
Iterate winning concepts through thoughtful variations and respins
Identify when performance signals call for net-new creative concepts
Treat launch as the beginning—not the end—of the creative process
Write clear, strategic UGC creator briefs that capture what’s resonating, set tight creative direction, and help winning concepts get repeated with intention
Source and manage content creators through thoughtful research and vetting—using targeted questions and signals to identify creators who truly understand the brand, product, and customer
Build long-term relationships with high-performing creators
Maintain creative libraries, naming conventions, and documentation
Improve creative processes to increase both quality and velocity over time
You execute within proven frameworks—and help improve them over time
You care deeply about documentation, naming, and clarity, because that’s how creative compounds
You’re excited to refine systems, not reinvent them every week
You understand that while trends change, principles compound
You’re comfortable making creative decisions and owning them
You know when you have creative authority—and when to lean on domain experts
You don’t need constant feedback once guardrails are clear
You take responsibility for clarity up front so iteration is purposeful, not reactive
Give clear, actionable feedback to creatives—quickly identifying where direction is unclear and fixing it early to reduce unnecessary back-and-forth
Spot on-brand vs. off-brand creative before it reaches the client, confidently explaining decisions and rationale to maintain brand integrity and trust
Comfortably own creative decisions and lead others within defined scopes of work—aligning creative ambition with client retainers to deliver high-quality work on time and within allotted hours
Qualification
Required
Background in graphic design, video editing or social media
Experience developing creative for paid social or performance marketing
Strong copywriting skills for hooks, headlines, and CTAs
Understanding of how creative impacts performance in Meta and short-form video environments
Ability to analyze results and translate data into next steps
Excellent attention to detail and follow-through
You care deeply about how people consume content online—and how quickly they decide to keep watching or scroll
You have strong creative instincts across visuals, copy, and UGC
You're comfortable writing and editing short-form, performance-oriented copy
You're detail-oriented and organized, even in fast-paced environments
You enjoy collaboration but don't need hand-holding
You're curious about performance data and how creative drives results
You have an appreciation for outdoor and active lifestyle brands
Company
Fall Line Digital
Fall Line Digital helps purpose-driven brands grow their online sales and revenue through e-commerce growth marketing.
Founded in 2016
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase