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Dart Container · 3 hours ago

Content Marketing Specialist (MarCom)

Mason, MI

Full-time

Onsite

Mid Level

3+ years exp

Dart Container is a family-owned company that has been innovating food and drink products for 65 years. The Content Marketing Specialist will support the Content Marketing Manager in creating and distributing customer-centric content, developing marketing strategies, and building relationships with customers.

Food and BeverageManufacturingParking

Responsibilities

Create, review and consult on customer-centric content across regions, formats, channels and stages of the customer journey, ensuring alignment with brand voice and business goals through active collaboration and critique

Develop and implement content marketing strategies across channels (web, email, search, etc.) that differentiate us from our competitors and make it easy to search, find and sell Dart products

Translate performance insights and industry trends into strategic recommendations to improve marketing and merchandising effectiveness

Lead strategic marketing projects from planning to delivery, aligning teams and timelines to produce impactful assets and tools

Cultivate direct relationships with customers to understand their pain points and goals and achieve mutual growth

Monitor and reply to customer/product-focused conversations on Dart’s owned channels

Perform other marketing, merchandising or eCommerce projects related duties as assigned

Qualification

Google AnalyticsContent marketing strategiesSEO content writingSocial media coordinationBrand voice writingEditing skillsGA4 certificationWeb content managementCommunication skillsAttention to detailCreativityCollaborationOrganizational skills

Required

Bachelor's degree with an emphasis in english, journalism, marketing or related field of study

Google Analytics certification or similar equivalent experience

Three (3) years of experience writing for the web (including SEO content), email, social or traditional media

Three (3) years of experience working in a business environment coordinating social media for business on applicable platforms (e.g. Facebook, LinkedIn, Twitter, YouTube, etc.)

An equivalent combination of education and experience will be considered

Excellent written and verbal communication skills

Experience writing with a strong brand voice to varied audiences

Ability to edit the work of peers

Strong attention to detail and accuracy

Ability to utilize business sense and creativity to develop new ideas and solutions

Ability to collaborate with team members

Organizational skills, including prioritizing workload to meet deadlines

Ability to perform duties with minimal supervision

Preferred

GA4 certification

Familiarity with web content management systems

Benefits

Medical

Dental

Vision

Life insurance

401(k) with company matching contributions

Paid vacation

Paid holidays

Short-term disability

Tuition assistance

Product discounts

Company

Dart Container

Glassdoor3.4

Dart makes everyday products that give people the freedom to enjoy the food and drinks they love, wherever they are.

Founded in 1937

Mason, Ohio, USA

10001+ employees

https://www.dartcontainer.com

Funding

Current Stage

Late Stage

Leadership Team

Keith Clark

Chief Executive Officer

Sujith Chandran

Executive Vice President of Finance & Chief Financial Officer

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Company data provided by crunchbase